Arizent

Event Marketing Manager

Arizent

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $80,000 - $100,000 per year

About the role

  • Develop and execute comprehensive marketing strategies for B2B conferences, summits, and virtual events aligned to revenue and attendance goals
  • Own campaign performance from launch through post-event analysis, including pacing, optimization, and reporting
  • Partner closely with sales, editorial/content, design, and operations teams to ensure integrated campaign execution
  • Build audience acquisition strategies using email marketing, paid media, partnerships, organic social, and content marketing
  • Manage registration funnels, pricing strategies, and promotional cadence to hit revenue targets
  • Monitor KPIs (registrations, conversion rates, cost per acquisition, revenue per attendee, sponsor exposure metrics) and optimize campaigns accordingly
  • Support sponsor marketing deliverables and ensure fulfillment of promotional commitments
  • Develop compelling messaging that resonates with senior-level B2B audiences
  • Manage multiple projects simultaneously while maintaining deadlines and campaign quality

Requirements

  • 3+ years of experience in B2B event marketing (conferences, summits, or virtual events)
  • Demonstrated experience building and executing marketing strategies specifically designed to meet revenue goals
  • Strong understanding of registration funnels, pricing strategy, and audience segmentation
  • Experience working cross-functionally with sales, content/editorial, and creative teams
  • Proficiency in email marketing platforms, CRM systems, and campaign analytics tools
  • Highly organized with strong project management skills
  • Ability to pivot quickly and prioritize competing deadlines
  • Team-oriented mindset with a collaborative, solutions-focused approach
  • Strong written and verbal communication skills
Benefits
  • Medical, dental, and vision coverage
  • Disability and life insurance
  • Paid vacation, sick, personal, and mental health days
  • Parental leave and holiday pay
  • 401(k) program
  • Pretax transportation benefits
  • Fitness reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B event marketingmarketing strategiesaudience acquisition strategiesregistration funnelspricing strategyaudience segmentationcampaign analyticsemail marketingoptimizationKPI monitoring
Soft Skills
project managementorganizational skillscollaborative mindsetsolutions-focused approachstrong communication skillsability to prioritizeability to pivotteam-orienteddeadline managementmulti-project management