Arizent

Events

• Develop and execute comprehensive marketing strategies for B2B conferences, summits, and virtual events aligned to revenue and attendance goals
• Own campaign performance from launch through post-event analysis, including pacing, optimization, and reporting
• Partner closely with sales, editorial/content, design, and operations teams to ensure integrated campaign execution
• Build audience acquisition strategies using email marketing, paid media, partnerships, organic social, and content marketing
• Manage registration funnels, pricing strategies, and promotional cadence to hit revenue targets
• Monitor KPIs (registrations, conversion rates, cost per acquisition, revenue per attendee, sponsor exposure metrics) and optimize campaigns accordingly
• Support sponsor marketing deliverables and ensure fulfillment of promotional commitments
• Develop compelling messaging that resonates with senior-level B2B audiences
• Manage multiple projects simultaneously while maintaining deadlines and campaign quality

Event Marketing Manager