Ariston Group

SEO Content Manager

Ariston Group

full-time

Posted on:

Location Type: Office

Location: Mainburg • Germany

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About the role

  • Develop and refine a content strategy to increase the visibility of our websites
  • Create, plan and edit SEO-optimized B2C articles
  • Take responsibility for conversion-oriented content and ensure its appealing and technically correct implementation in the CMS (Statamic, Pimcore)
  • Regularly publish new content and continuously maintain existing pages
  • Analyze performance and identify optimization opportunities using Google Analytics, Google Search Console and SEO tools (e.g. Sistrix)
  • Support the development of SEO and SEA strategy
  • Manage and coordinate external partners (e.g. content, SEO and SEA agencies)

Requirements

  • Completed degree in Marketing, Humanities or a comparable qualification with relevant additional training
  • Several years of experience in online content development with a focus on editorial SEO and content management systems
  • Ability to understand complex technical topics and present them clearly for private/consumer audiences
  • A good feel for user-focused guide/advice content that supports business objectives without sounding promotional
  • Excellent command of written German (spelling, style, grammar)
  • Structured, independent way of working, strong technical understanding, analytical thinking and a critical approach
  • High self-initiative, reliability and the ability to work well in a team
Benefits
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Hard Skills & Tools
SEOB2C content developmentcontent strategyconversion-oriented contentcontent management systemsanalytical thinkingtechnical understandinguser-focused content
Soft Skills
strong technical understandingstructured workingindependent workingreliabilityteamworkability to present complex topics clearlyhigh self-initiative
Certifications
degree in Marketingdegree in Humanitiesrelevant additional training