AREAL

Marketing

• Own and refine the company’s current brand positioning, messaging, and value proposition for both industrial and enterprise buyers globally
• Analyze competitors, customer feedback and market trends to inform strategic direction, influence product roadmaps, and create content, collateral and campaigns to drive business
• Develop and execute full-funnel marketing campaigns to generate and nurture leads, incorporating feedback from the sales leads to drive effective strategies
• Manage paid, organic, email, and event-based campaigns to support pipeline goals
• Own KPIs across MQLs, SQLs and conversion rates in coordination with the sales team and leadership
• Drive creation of compelling content: white papers, blog posts, case studies, videos, webinars, and sales collateral
• Collaborate with product and technical teams to communicate complex AI technology in a clear and engaging way
• Manage public relations, media outreach, customer advisory committee feedback loops, and thought leadership efforts
• Partner with product and engineering teams to launch new features and define positioning, messaging, and competitive differentiation
• Enable sales with tools, training, and content aligned to buyer needs
• Plan and execute our presence at trade shows, webinars, and industry events
• Build relationships with key influencers, partners, and communities in the AI and industrial automation space

Senior Marketing Manager

Project Manager

• Own end-to-end project delivery across internal technical teams for external client implementations
• Develop detailed project plans, timelines and resource allocations
• Drive daily/weekly stand-ups, project sprint planning, retrospectives, and status updates
• Identify and manage risks, blockers, and dependencies
• Maintain project documentation, timelines and KPIs
• Provide updates to cross functional team weekly
• Establish PMO frameworks and project governance
• Define best practices for project intake, prioritization, and execution tracking
• Maintain and/or implement tools for transparency and reporting (i.e. Jira, Confluence, etc)
• Be a Champion for continuous improvement in team processes and communication
• Act as a key liaison between both technical and non-technical teams
• Ensure clear alignment on deliverables, timelines, project roadmaps, expectations and status with all stakeholders
• Support client onboarding and ensure timely delivery of milestones in deployment projects
• Communicate effectively with external partners, customers, and vendors
• Manage hardware inventory and procurement process for equipment and coordinate build process for physical deployments
• Perform light office support in conjunction with remote team members
• Triage with Engineering, Product, Sales, Finance, and client stakeholders and be the face of customer deployments
• Build and evolve PMO practices both internally and externally as the team scales

Senior Marketing Manager

Project Manager, PMO