Director of Growth Marketing
ARCOS LLC
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Own execution of Arcos’ growth marketing strategy, with a focus on priority industries and high-value enterprise accounts.
- Lead an account-based marketing (ABM) motion that drives pipeline creation, expansion revenue, and long-term customer value.
- Translate go-to-market strategy into integrated growth programs that influence awareness, deal velocity, and customer growth.
- Serve as a core partner in go-to-market planning, aligning marketing strategy tightly with sales priorities and revenue goals.
- Own the performance of integrated growth programs that influence awareness, engagement, pipeline velocity, and expansion within target accounts.
- Establish clear visibility into funnel health, pipeline contribution, and marketing ROI through scalable reporting and analytics.
- Continuously optimize messaging, channels, and programs based on performance trends and market feedback.
- Manage growth marketing budget and forecast marketing’s contribution to pipeline and revenue outcomes.
- Lead and develop a high-performing team spanning sales development, demand generation, and customer lifecycle marketing.
- Set clear priorities, expectations, and accountability while fostering a culture of curiosity and continuous improvement.
- Partner closely with Sales, Product, and Customer Success to ensure growth programs support the full customer journey.
- Champion the use of AI and automation as strategic levers to scale impact, improve focus, and increase team effectiveness.
Requirements
- Proven success driving demand generation and ABM in an enterprise sales environment
- Experience in influencing pipeline, expansion revenue, and deal velocity
- Strong command of CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
- Analytical, outcome-driven mindset with a track record of using data to inform decisions
- Exceptional cross-functional collaboration and communication skills
- Ability to travel up to 30% travel, including domestic and international. The ability to travel by air is mandatory. Must possess a valid driver’s license and a Passport.
- 7+ years of progressive B2B marketing experience, including leadership responsibility
- Experience in B2B SaaS
- Familiarity with utilities and/or the public sector
- Comfort experimenting with AI-enabled tools to scale programs and insights
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationaccount-based marketingpipeline influenceexpansion revenuedeal velocitydata analysisB2B marketingleadershipmarketing automationAI-enabled tools
Soft skills
cross-functional collaborationcommunicationanalytical mindsetoutcome-driventeam developmentcuriositycontinuous improvementprioritizationaccountabilitycustomer journey support