ARCOS LLC

Growth Marketing

• Own execution of Arcos’ growth marketing strategy, with a focus on priority industries and high-value enterprise accounts.
• Lead an account-based marketing (ABM) motion that drives pipeline creation, expansion revenue, and long-term customer value.
• Translate go-to-market strategy into integrated growth programs that influence awareness, deal velocity, and customer growth.
• Serve as a core partner in go-to-market planning, aligning marketing strategy tightly with sales priorities and revenue goals.
• Own the performance of integrated growth programs that influence awareness, engagement, pipeline velocity, and expansion within target accounts.
• Establish clear visibility into funnel health, pipeline contribution, and marketing ROI through scalable reporting and analytics.
• Continuously optimize messaging, channels, and programs based on performance trends and market feedback.
• Manage growth marketing budget and forecast marketing’s contribution to pipeline and revenue outcomes.
• Lead and develop a high-performing team spanning sales development, demand generation, and customer lifecycle marketing.
• Set clear priorities, expectations, and accountability while fostering a culture of curiosity and continuous improvement.
• Partner closely with Sales, Product, and Customer Success to ensure growth programs support the full customer journey.
• Champion the use of AI and automation as strategic levers to scale impact, improve focus, and increase team effectiveness.

Director of Growth Marketing