Arcaea

Social Media Manager

Arcaea

full-time

Posted on:

Location Type: Remote

Location: Massachusetts • United States

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Salary

💰 $85,000 - $100,000 per year

About the role

  • Develop and execute a holistic organic social strategy across current and emerging platforms (Instagram, TikTok, Pinterest, etc.)
  • Own platform-specific content calendars aligned with brand priorities, launches, and the broader marketing roadmap
  • Concept, plan, and execute social-first campaigns, product launches, and seasonal moments
  • Ensure consistency of brand voice, tone, and visual identity across all social touchpoints
  • Actively manage and engage our social community by responding to comments, DMs, mentions, and tags in a timely, authentic way
  • Serve as the primary point of contact for inbound social inquiries, escalating to Customer Service, Marketing, or PR as needed
  • Foster meaningful two-way conversations that strengthen loyalty and advocacy
  • Identify ongoing and campaign-specific content needs (evergreen, launch, editorial, UGC, trend-led)
  • Collaborate closely with Creative and Marketing teams to plan and execute photo and video shoots
  • Brief and commission content from internal teams and external creators as needed
  • Edit and adapt content across formats and platforms; occasionally create lightweight content to fill calendar gaps
  • Manage the merchandising and promotion of TikTok Shop in partnership with Operations
  • Develop and maintain a TikTok Shop content and promotion calendar with clear KPIs
  • Track and report on performance, identifying opportunities to improve conversion and engagement
  • Partner with the Influencer Marketing Manager to plan creator-led social campaigns, develop briefs, and select creators
  • Collaborate with PR and Marketing on brand partnerships, giveaways, and collaborative moments
  • Analyze UGC and creator performance in partnership with the Influencer team
  • Track and analyze organic and boosted content performance across core KPIs (reach, engagement, traffic, conversion)
  • Deliver monthly performance reports highlighting insights, trends, competitive context, and recommendations
  • Stay up to date on platform updates, algorithm changes, and cultural trends; proactively test new formats and tactics
  • Propose new social initiatives tied to major launches, seasonal moments, or cultural opportunities

Requirements

  • 3–5 years of experience in social media management and content creation (consumer, beauty, lifestyle brands preferred)
  • Proven track record growing organic social audiences, engagement, and brand impact
  • Strong creative instincts with an exceptional eye for visuals, storytelling, and platform-native content (art, photography, or creative background a plus)
  • Excellent writing, editing, and communication skills
  • Hands-on experience with social and analytics tools (e.g., Archive, Dash Social, Google Analytics, Canva, CapCut)
  • Comfortable owning social channels end-to-end, including occasional off-hours or weekend monitoring
  • Highly organized, able to manage multiple projects and timelines simultaneously
  • Entrepreneurial, curious, and excited to test, learn, and iterate in a fast-moving environment
Benefits
  • Health insurance
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementcontent creationorganic social strategycampaign executionperformance trackingcontent editingvisual storytellinganalyticsKPI developmentcommunity engagement
Soft Skills
creativitycommunicationorganizationcollaborationcuriosityentrepreneurial mindsettime managementadaptabilityproblem-solvingcustomer service