Arcaea

Social Media Manager

• Develop and execute a holistic organic social strategy across current and emerging platforms (Instagram, TikTok, Pinterest, etc.)
• Own platform-specific content calendars aligned with brand priorities, launches, and the broader marketing roadmap
• Concept, plan, and execute social-first campaigns, product launches, and seasonal moments
• Ensure consistency of brand voice, tone, and visual identity across all social touchpoints
• Actively manage and engage our social community by responding to comments, DMs, mentions, and tags in a timely, authentic way
• Serve as the primary point of contact for inbound social inquiries, escalating to Customer Service, Marketing, or PR as needed
• Foster meaningful two-way conversations that strengthen loyalty and advocacy
• Identify ongoing and campaign-specific content needs (evergreen, launch, editorial, UGC, trend-led)
• Collaborate closely with Creative and Marketing teams to plan and execute photo and video shoots
• Brief and commission content from internal teams and external creators as needed
• Edit and adapt content across formats and platforms; occasionally create lightweight content to fill calendar gaps
• Manage the merchandising and promotion of TikTok Shop in partnership with Operations
• Develop and maintain a TikTok Shop content and promotion calendar with clear KPIs
• Track and report on performance, identifying opportunities to improve conversion and engagement
• Partner with the Influencer Marketing Manager to plan creator-led social campaigns, develop briefs, and select creators
• Collaborate with PR and Marketing on brand partnerships, giveaways, and collaborative moments
• Analyze UGC and creator performance in partnership with the Influencer team
• Track and analyze organic and boosted content performance across core KPIs (reach, engagement, traffic, conversion)
• Deliver monthly performance reports highlighting insights, trends, competitive context, and recommendations
• Stay up to date on platform updates, algorithm changes, and cultural trends; proactively test new formats and tactics
• Propose new social initiatives tied to major launches, seasonal moments, or cultural opportunities