Arcaea

Growth Marketing

• Lead day-to-day management of the Future Society website: user experience, conversion optimization, A/B testing, merchandising, content, and site operations
• Ensure site reliability, CRM integration, payment systems, data tracking, and analytics tools are in place and accurate
• Develop and execute paid media campaigns to drive customer acquisition, conversion, and revenue growth, taking full ownership of strategy, budgets, creative, testing, and performance
• Collaborate with cross-functional teams to develop and implement effective pricing strategies, promotions, and discount policies to maximize revenue and profit margins
• Develop and manage digital channel budgets, revenue, and margin projections
• Conduct weekly KPI reporting and translate data into actionable insights: contribution margin, traffic, CVR, AOV, CAC, LTV, ROAS, MER

Director, Digital Commerce – Growth