Arc XP

Senior Product Marketing Manager

Arc XP

full-time

Posted on:

Location Type: Remote

Location: District of Columbia • United States

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Salary

💰 $91,800 - $153,000 per year

Job Level

Senior

About the role

  • Own product positioning, messaging, GTM launches, and sales enablement in close partnership with Product, Sales, and Marketing.
  • Shape and evolve Arc XP’s AI narrative, helping customers and the market understand the value, trust, and outcomes of AI-driven capabilities within the platform.
  • Own product marketing strategy for key areas of Arc XP’s platform and AI-powered capabilities.
  • Lead end-to-end go-to-market strategy for new products and major enhancements, including positioning, launch planning, cross-functional alignment, and measurement.
  • Define and evolve positioning, messaging, and narrative across buyer personas, industries, and regions.
  • Define messaging and enablement for complex buying groups spanning technical, business, and executive stakeholders in long-cycle enterprise sales motions.
  • Serve as the voice of the market and customer, synthesizing insights from customers, sales, partners, and analysts to inform product strategy and investment decisions.
  • Partner closely with Product and Engineering leadership to translate customer needs into compelling product stories that drive adoption and growth.
  • Own sales enablement strategy and effectiveness, ensuring sales and partners are equipped to successfully sell and differentiate Arc XP’s offerings.
  • Mentor and develop other product marketers, contributing to team growth and best practices.

Requirements

  • 8 + years of product marketing experience including leadership in enterprise B2B SaaS environments
  • Experience with AI-driven or platform-based B2B SaaS products
  • Domain and industry knowledge in the media industry, and media technology is preferred
  • 2–3 years of experience mentoring or managing product marketers and contributing to high-performing teams in fast-paced growth environments
  • Strong ability to translate complex technical features into business-oriented messaging for diverse audiences
  • Demonstrated experience building GTM strategies, launching new products, and achieving measurable awareness, adoption, or pipeline growth
  • Comfortable operating cross-functionally with Sales, Partners, Customer Success, Product, and Engineering to align market strategy with execution
  • Bachelor's Degree required, preferably in a technical discipline
  • A graduate or MBA degree is preferred though not required
Benefits
  • Competitive medical, dental and vision coverage
  • Company-paid pension and 401(k) match
  • Three weeks of vacation and up to three weeks of paid sick leave
  • Nine paid holidays and two personal days
  • 20 weeks paid parental leave for any new parent
  • Robust mental health resources
  • Backup care and caregiver concierge services
  • Gender affirming services
  • Pet insurance
  • Free Post digital subscription
  • Leadership and career development program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategysales enablementAI-driven capabilitiesB2B SaaSlaunch planningpositioningmessagingcross-functional alignmententerprise sales
Soft Skills
leadershipmentoringcommunicationsynthesis of insightscollaborationtranslating technical featuresteam developmentstrategic thinkingcustomer focusadaptability
Certifications
Bachelor's DegreeMBA