Arc XP

Product Marketing

• Own product positioning, messaging, GTM launches, and sales enablement in close partnership with Product, Sales, and Marketing.
• Shape and evolve Arc XP’s AI narrative, helping customers and the market understand the value, trust, and outcomes of AI-driven capabilities within the platform.
• Own product marketing strategy for key areas of Arc XP’s platform and AI-powered capabilities.
• Lead end-to-end go-to-market strategy for new products and major enhancements, including positioning, launch planning, cross-functional alignment, and measurement.
• Define and evolve positioning, messaging, and narrative across buyer personas, industries, and regions.
• Define messaging and enablement for complex buying groups spanning technical, business, and executive stakeholders in long-cycle enterprise sales motions.
• Serve as the voice of the market and customer, synthesizing insights from customers, sales, partners, and analysts to inform product strategy and investment decisions.
• Partner closely with Product and Engineering leadership to translate customer needs into compelling product stories that drive adoption and growth.
• Own sales enablement strategy and effectiveness, ensuring sales and partners are equipped to successfully sell and differentiate Arc XP’s offerings.
• Mentor and develop other product marketers, contributing to team growth and best practices.

Senior Product Marketing Manager