Arbor Village Long Term Care and Post Acute Rehabilitation

Community Liaison

Arbor Village Long Term Care and Post Acute Rehabilitation

full-time

Posted on:

Location Type: Hybrid

Location: Sacramento • California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • The Community Liaison drives occupancy growth primarily through community outreach, referral development, and relationship-based sales.
  • Approximately 60% of the role involves external networking and cultivating partnerships to generate leads, while 40% focuses on tours, consultations, marketing strategy, and internal collaboration.
  • Attend community events, health fairs, networking functions, and speaking engagements to promote the community and establish a strong market presence.
  • Develop partnerships with local organizations to create mutually beneficial referral opportunities.
  • Conduct tours and personalized consultations for prospective residents and their families.
  • Collaborate with the Executive Director and clinical teams to ensure seamless move-ins and optimal resident satisfaction.
  • Partner with marketing and sales teams to plan and execute campaigns, events, and promotions that drive community visibility and occupancy.
  • Analyze local market trends, competitor activity, and referral patterns to adjust outreach strategies.
  • Ensure all marketing and outreach efforts are consistent with California RCFE regulations and industry best practices.

Requirements

  • Proven success in outside sales, relationship management, and achieving occupancy/revenue goals.
  • Strong knowledge of California RCFE regulations and senior care industry trends.
  • Exceptional interpersonal, presentation, and communication skills; able to influence and inspire trust among families and referral partners.
  • Proficiency with CRM systems, Microsoft Office Suite, and marketing analytics tools.
  • Highly motivated, results-driven, and entrepreneurial.
  • Outgoing, persuasive, and comfortable with frequent external engagement.
  • Strategic thinker with the ability to analyze data and adjust outreach plans.
  • Strong organization, follow-through, and attention to detail.
  • Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field (preferred).
  • Minimum 3–5 years of senior living sales, business development, or healthcare outreach experience.
Benefits
  • WFH Flexible 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
outside salesrelationship managementoccupancy goalsrevenue goalsmarketing strategydata analysisconsultationstoursbusiness developmenthealthcare outreach
Soft Skills
interpersonal skillspresentation skillscommunication skillsinfluencing skillstrust buildingmotivationresults-drivenstrategic thinkingorganizationattention to detail
Certifications
Bachelor’s degree in BusinessBachelor’s degree in MarketingBachelor’s degree in Healthcare Administration