Arbor Village Long Term Care and Post Acute Rehabilitation

Business Development Rep

• Actively build and maintain a network of referral sources, including hospitals, rehabilitation centers, physicians, senior centers, home health agencies, and community organizations.
• Attend community events, health fairs, networking functions, and speaking engagements to promote the community and establish a strong market presence.
• Develop partnerships with local organizations to create mutually beneficial referral opportunities.
• Serve as a point of contact for prospective residents, families, and referral partners, ensuring consistent follow-up and relationship management.
• Conduct tours and personalized consultations for prospective residents and their families.
• Present the community’s continuum of care, amenities, and lifestyle programs in a compelling, consultative manner.
• Track leads using the CRM system, manage the sales pipeline, and report progress to leadership weekly and monthly.
• Collaborate with the Executive Director and clinical teams to ensure seamless move-ins and optimal resident satisfaction.
• Partner with marketing and sales teams to plan and execute campaigns, events, and promotions that drive community visibility and occupancy.
• Analyze local market trends, competitor activity, and referral patterns to adjust outreach strategies.
• Ensure all marketing and outreach efforts are consistent with California RCFE regulations and industry best practices.

Senior Business Development Representative / Community Liaison