Senior Business Development Representative / Community Liaison

Arbor Village Long Term Care and Post Acute Rehabilitation

Community Liaison driving occupancy growth through outreach and relationship management at Rose Arbor Village. Fostering connections with healthcare professionals and referral partners while ensuring resident satisfaction.

Posted 4/14/2026full-timeSacramento • California • 🇺🇸 United StatesSenior💰 $80,000 per yearWebsite

About the role

Key responsibilities & impact

Actively build and maintain a network of referral sources, including hospitals, rehabilitation centers, physicians, senior centers, home health agencies, and community organizations.
Attend community events, health fairs, networking functions, and speaking engagements to promote the community and establish a strong market presence.
Develop partnerships with local organizations to create mutually beneficial referral opportunities.
Serve as a point of contact for prospective residents, families, and referral partners, ensuring consistent follow-up and relationship management.
Conduct tours and personalized consultations for prospective residents and their families.
Present the community’s continuum of care, amenities, and lifestyle programs in a compelling, consultative manner.
Track leads using the CRM system, manage the sales pipeline, and report progress to leadership weekly and monthly.
Collaborate with the Executive Director and clinical teams to ensure seamless move-ins and optimal resident satisfaction.
Partner with marketing and sales teams to plan and execute campaigns, events, and promotions that drive community visibility and occupancy.
Analyze local market trends, competitor activity, and referral patterns to adjust outreach strategies.
Ensure all marketing and outreach efforts are consistent with California RCFE regulations and industry best practices.

Requirements

What you’ll need

Proven success in outside sales, relationship management, and achieving occupancy/revenue goals.
Strong knowledge of California RCFE regulations and senior care industry trends.
Exceptional interpersonal, presentation, and communication skills; able to influence and inspire trust among families and referral partners.
Proficiency with CRM systems, Microsoft Office Suite, and marketing analytics tools.
Highly motivated, results-driven, and entrepreneurial.
Outgoing, persuasive, and comfortable with frequent external engagement.
Strategic thinker with the ability to analyze data and adjust outreach plans.
Strong organization, follow-through, and attention to detail.
Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field (preferred).
Minimum 3–5 years of senior living sales, business development, or healthcare outreach experience.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

outside salesrelationship managementoccupancy goalsrevenue goalsmarketing analyticsdata analysissales pipeline managementconsultative sellinglead tracking

Soft Skills

interpersonal skillspresentation skillscommunication skillsinfluencing skillstrust buildingmotivationresults-drivenstrategic thinkingorganizationattention to detail

Certifications

Bachelor’s degree in BusinessBachelor’s degree in MarketingBachelor’s degree in Healthcare Administration