Creative Marketing Specialist
RTM Business Group
WordPress
Senior Director, Services and Solutions Marketing
Arbi Arredobagno
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $160,000 - $190,000 per year
Job Level
Senior
About the role
- Own the company-wide positioning and messaging framework, ensuring clarity and consistency across corporate, solution, and services narratives.
- Lead and manage the business unit writing team, centralizing services and solutions content creation. Direct the development of solution briefs, white papers, website copy, and all non-ambassador thought leadership (e.g., attributed blog posts, bylines, POVs).
- Conduct internal interviews with executives, practice leaders, and subject matter experts to shape positioning, messaging, and thought leadership.
- Develop and maintain buyer personas and ideal customer profiles (ICPs) that inform messaging, campaigns, and sales enablement.
- Build and manage competitive analysis, market intelligence, and differentiation frameworks to strengthen company positioning.
- Create messaging guides, sales enablement decks, and toolkits for sales, alliances, and marketing teams to ensure consistent delivery in the market.
- Stand up a portfolio-level content function to produce cross-practice and cross-industry narratives (e.g., supply chain, finance, high-performance operations).
- Leverage AI-driven tools to accelerate content development, improve consistency, and scale storytelling.
- Ensure positioning and messaging are translated into multi-format content — including written assets, visual storytelling, and video scripts — to support campaigns, sales enablement, and market awareness.
- Partner with demand generation, sales, alliances, and corporate communications to ensure content supports go-to-market success.
- Track the effectiveness of positioning, messaging, and content in influencing awareness, engagement, and pipeline contribution.
Requirements
- 12–15 years of experience in strategic marketing, solutions marketing, or product marketing within B2B technology, consulting, or enterprise services.
- Proven ability to develop positioning and messaging frameworks and translate them into compelling market-facing content.
- Strong experience creating a wide range of assets, including website copy, brochures, eBooks, solution briefs, sales collateral, and sales enablement decks.
- Demonstrated expertise in developing buyer personas, ICPs, and competitive/differentiation frameworks.
- Experience embedding AI-powered content and messaging tools into marketing workflows.
- Exceptional communication and storytelling skills, with the ability to simplify complex services into compelling client value.
- Track record leading and developing writing or content teams, aligning them to corporate strategy and campaign priorities.
- Strong cross-functional collaboration with executives, sales, demand generation, and alliances.
Benefits
- Equal opportunity employer
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
strategic marketingsolutions marketingproduct marketingcontent creationbuyer personasideal customer profilescompetitive analysismarket intelligencesales enablementAI-powered content tools
Soft skills
communication skillsstorytelling skillsleadershipcross-functional collaborationteam developmentstrategic alignmentclient value simplificationcontent strategynarrative developmentmarket awareness
