User Acquisition Manager
ARB Interactive
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Develop and execute comprehensive user acquisition strategies to achieve ambitious growth targets for our social casino games.
- Manage and optimize multi-channel marketing campaigns, including but not limited to paid social (Facebook, Instagram, Snapchat, TikTok), search (Google Ads), Demand Side Platforms, Connected TV, and Radio/Podcasts.
- Continuously monitor campaign performance, analyze key metrics (CPI, CPA, LTV, ROI), and identify opportunities for optimization and scaling.
- Collaborate closely with the marketing, product, and analytics teams to align user acquisition efforts with overall business objectives and product roadmaps.
- Manage budgets effectively, ensuring efficient allocation of resources and maximizing return on investment.
- Stay up-to-date with the latest trends and best practices in user acquisition, digital marketing, and the social casino gaming industry.
- Identify and evaluate new user acquisition channels and technologies to diversify our marketing mix and drive incremental growth.
- Develop and execute A/B tests across ad creatives, landing pages, and targeting parameters to improve campaign performance.
- Generate regular performance reports and present findings and recommendations to stakeholders.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- A minimum of 3 years of hands-on experience managing and optimizing high-quality user acquisition campaigns, preferably within the mobile gaming or social casino industry.
- Demonstrable strong proficiency and proven success in managing and optimizing Google Search campaigns at scale.
- Deep understanding of digital marketing metrics, attribution models, and analytics platforms (e.g., Google Analytics, AppsFlyer, Adjust, or Singular).
- Strong analytical and problem-solving skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, dynamic startup environment.
- Experience with other user acquisition channels (e.g., paid social, programmatic, affiliate) is a plus.
- Familiarity with the social casino gaming market and player behavior is a strong advantage.
Benefits
- Diversity Commitment: We are focused on building a diverse and inclusive team. We welcome people of all backgrounds, experiences, abilities, and perspectives and are an equal opportunity employer.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
user acquisition strategiesmulti-channel marketing campaignscampaign performance analysisA/B testingGoogle Search campaignsdigital marketing metricsattribution modelsdata-driven decision makingbudget managementperformance reporting
Soft Skills
analytical skillsproblem-solving skillscommunication skillspresentation skillsinterpersonal skillsindependent workproject managementadaptabilitycollaborationtime management