Aravaipa

Digital Marketing

• Own day-to-day publishing across Aravaipa Colorado’s core social media accounts
• Plan and schedule content in alignment with the campaign calendar set by the Director of Marketing
• Engage with the community by responding to comments, DMs, and tags in a timely and authentic way
• Monitor incoming messages for customer service needs and route them to the right person
• Flag partnership, sponsorship, and collaboration inquiries to the Director of Marketing
• Track performance and bring insights and recommendations to regular check-ins
• Shoot, edit, and publish short-form video optimized for each platform
• Capture photography at races and events for use across social, email, and other channels
• Write copy for posts, captions, and social-first content
• Maintain a consistent visual and tonal identity across all content
• Attend and produce social content at a minimum of 10 of the following 15 race weekends throughout the year: Mountain Ridge Trail Race, Royal Gorge Groove Ram Party, North Fork Ultras, Barr Lake Trail Race, Ring the Springs, Chase the Moon, Silverton Alpine / Kendall Mountain, Aspen Backcountry, Westminster Trail Race, Rock Hawk Trail Races, Snow Mountain Ranch Trail Running Festival, The Bear Chase Race, Bobcat Trail Races, Louisville Trail Race
• Write and produce email campaigns for Colorado Races including but not limited to: registration opening, price increases, general promotion emails, and community newsletters
• Coordinate with the Director of Marketing on campaign timing, brand alignment, and list segmentation to ensure the local Colorado voice ladders up to the broader Aravaipa brand strategy and standards
• Source and coordinate stories and blog posts written by local runners and community members, helping connect and amplify local voices to through the Aravaipa website
• Execute content within brand guidelines and campaign frameworks set by the Director of Marketing
• Participate in regular check-ins to align on priorities, campaigns, and upcoming launches
• Share a monthly performance summary covering what worked, what did not, and why
• Stay current on platform updates, content trends, and emerging formats
• Bring new ideas and platform insights into regular team check-ins

Digital Marketing Manager