District Marketing Manager
Aramark
full-time
Posted on:
Location Type: Office
Location: London • Canada
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Salary
💰 CA$68,000 - CA$70,000 per year
About the role
- Visits district accounts weekly / bi-weekly to identify opportunities to drive business improvements that result in measurable profitable growth - including providing recommendations around product, price, merchandising, and promotions.
- Collaboratively develops account marketing / growth plans, monthly campaign calendars, and social media content for accounts within the district.
- Leads the in-unit / field execution of marketing programs + promotions, consumer engagement activities, core proprietary brand marketing assets (and corresponding brand audits), merchandising, account marketing / growth plans, marketing campaigns and social media communications.
- Tracks related KPIs to measure success for each account within the district – including top line sales, retail transaction counts and average cheques, front line contribution, meal plan analytics (for Higher Education), account website and social media channel engagements.
- Creates and implements traditional, digital and social media marketing content and creative assets as required.
- Collaborates with the development/regionalization of wellness and sustainability programs.
- Ensures training of all managers and employees to execute those programs in the region.
- Assists operations in product selection and placement, and pricing strategies as per requirements.
- Drives execution of all Aramark insights programs (ie. Voice of the Consumer (VOC), Napkin Talk) and develops action plans to improve district consumer satisfaction results.
- Trains operations teams to ensure merchandising tactics, planograms, promotions, and pricing updates for each program are followed.
- Creates and distributes district and/or key account newsletters.
- Supports and attends district Client Business Reviews (CBRs) and assist in strategic plans for account retention.
Requirements
- 2+ years of experience in marketing – hospitality/foodservice experience required
- A diploma or degree or equivalent in marketing (i.e. B.A., B. Comm, etc.) with strong interest towards marketing and sustainability matters.
- Advanced writing, presentation and communication skills.
- Proficient Microsoft Office Suite: Word, Excel and Power Point.
- Proficient with Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Business analysis – ability to track, analyze, and present results from marketing program implementation.
- Project management – Multiple tasks will be managed at one time resulting in a need for strong time management and multi-tasking skills.
- Dealing with ambiguity – ability to get in, assess the situation, identify key players, set action plan, and deliver.
- Results oriented – analytical skills and ability to think strategically about the business are essential.
- Knowledge of foodservice operations with understanding of connection between menus, recipes and ingredients.
- Knowledge of Western Canada hospitality and foodservice industry is considered an asset
Benefits
- Extended benefits including health, dental and vision from the first day of employment
- Aramark Canada’s Defined Contribution Pension Plan from the first day of employment
- Three (3) week’s annual paid vacation + 3 personal days
- Employee Recognition Program including Service Awards
- Diverse and inclusive workforce
- Aramark Scholarship Program for dependents of full-time employees
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketingbusiness analysisproject managementdigital marketingsocial media marketingcontent creationdata analysismerchandisingpricing strategiesKPI tracking
Soft Skills
advanced writing skillspresentation skillscommunication skillstime managementmulti-taskingresults orientedstrategic thinkingdealing with ambiguitycollaborationtraining
Certifications
diploma in marketingdegree in marketing