Aramark

Digital Marketing Specialist

Aramark

full-time

Posted on:

Location Type: Office

Location: Philadelphia • Pennsylvania • United States

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Tech Stack

AEM

About the role

  • Support and oversee marketing campaigns and content across platforms including web, email and social media
  • Collaborate with external B2B agency and various internal marketing teams on development of B2B content and campaigns and ensure deliverables and timelines are being met
  • Assist with HubSpot email campaigns which will include audience segmentation and builds, content creation, testing, launch, and execution
  • Assist with digital advertising campaigns using platforms such as LinkedIn Campaign Manager, including strategy, execution, and reporting
  • Maintain global Aramark Digital Asset Management platform including product updates, features and assist with governance and training new users
  • Coordinate content collection and review from various marketing leads
  • Support website updates by leveraging the content management system (Adobe Experience Manager)

Requirements

  • Bachelor's Degree
  • 1-2 years’ experience in similar role
  • Solid understanding of digital marketing
  • Excellent communicator and creative thinker with strong attention to detail and personal ownership over projects
  • Strong computer skills in Microsoft Office, including Word, Excel and PowerPoint
  • Strong organizational and project management skills
  • Experience using Digital Asset Management tools such as Bynder
  • Experience using design tools such as Canva or Adobe Express
  • Experience with CRM tools such as HubSpot and Salesforce
  • Demonstrated personal record of success and effective performance
  • Must have excellent interpersonal skills and follow-up skills
  • Comfortable with learning new technologies and systems
  • Experience in website content management systems, Google Analytics, and/or image editing software a plus.
Benefits
  • Equal employment opportunity
  • Participation in all aspects of the company
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingaudience segmentationcontent creationproject managementwebsite content managementGoogle Analyticsimage editing software
Soft Skills
excellent communicatorcreative thinkerattention to detailpersonal ownershiporganizational skillsinterpersonal skillsfollow-up skillscomfortable with learning new technologies
Certifications
Bachelor's Degree