ArabyBrand

Content and Social Media Manager

ArabyBrand

full-time

Posted on:

Location Type: Hybrid

Location: Cairo • Egypt

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About the role

  • Develop monthly and quarterly content strategies aligned with clear objectives (Awareness, Consideration, Conversion).
  • Translate client goals into actionable, measurable content plans.
  • Guide the team in structuring content pillars and building comprehensive content maps.
  • Define and refine tone of voice and content identity for each brand.
  • Ensure alignment between the Content Department’s outputs and other relevant departments’ deliverables.
  • Oversee the preparation of monthly and weekly content plans prior to publishing.
  • Review copy from a branding and commercial perspective — not just linguistically.
  • Ensure every post has a clearly defined objective reflected on performance dashboards.
  • Propose creative concepts for seasonal and commercial campaigns (Ramadan, National Day, sales seasons, etc.).
  • Develop content ideas that go beyond standard posts into structured series, storytelling formats, and integrated campaigns.
  • Supervise the team managing client accounts across all social media platforms.
  • Monitor trends and strategically transform them into brand opportunities.-
  • Identify optimal content formats per platform.
  • Establish publishing quality standards (design, copy, timing, and performance).
  • Lead the Content and Social Media team (Social Media Specialists, Copywriters, Designers).
  • Organize weekly tasks and monitor deliverables.
  • Resolve conflicts between creativity and deadlines.
  • Coordinate closely with the Performance Marketing and Account Management teams.
  • Provide clear progress reports to management outlining achievements and challenges.
  • Develop structured growth and skill development plans for team members.
  • Monitor and evaluate client and team KPIs.
  • Analyze performance results and extract actionable insights for continuous improvement in subsequent cycles.
  • Attend monthly client meetings.
  • Defend creative decisions using data and logical reasoning rather than personal preference.
  • Manage client expectations while protecting internal team morale and workflow stability.

Requirements

  • 4–6 years of experience in content or social media management.
  • (Mandatory) 4–6 years of experience in the GCC market, particularly Saudi Arabia.
  • Previous experience within a digital marketing agency (required).
  • Real knowledge of paid advertising on Meta and TikTok.
  • Strong strategic thinking, planning, and execution tracking capabilities.
  • **Core Skills**
  • Creative team leadership
  • Content writing and visual literacy
  • Social media data analysis
  • Problem-solving under pressure
  • Strategic client negotiation
Benefits
  • Exciting bonus opportunities and incentives!
  • Comprehensive health insurance coverage.
  • Growth Opportunities: Be part of a team that values personal and professional development, with continuous learning and career advancement opportunities.
  • Innovative Environment: Work in a dynamic, agile setting where creativity and innovation are encouraged.
  • Impactful Work: Play a crucial role in driving the growth and success of our clients' businesses.
  • Collaborative Culture: Join a passionate team dedicated to excellence and teamwork.
  • Flexible Work Arrangements: Enjoy flexible working options, including remote work, to support a healthy work-life balance.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategy developmentcontent planningcopy reviewcontent mappingsocial media managementdata analysisperformance trackingpaid advertisingcontent writingvisual literacy
Soft Skills
strategic thinkingcreative leadershipproblem-solvingnegotiationteam managementconflict resolutionorganizational skillscommunicationmonitoring deliverablesinsight extraction