Apriwell

Copywriter

• You're not responsible for copy for its own sake, but for its impact
• You develop persuasive copy and campaigns that generate measurable revenue (e.g., ads, advertorials, video sales letters, landing pages)
• You think in terms of the entire funnel, not individual formats
• You use research, customer feedback and AI to gain a deep understanding of target audiences and their needs
• You intentionally test different variants and systematically optimize funnels
• You work closely with the marketing team to develop and scale campaigns

Direct Response, Performance Copywriter