Direct Response, Performance Copywriter

Apriwell

Performance Copywriter at Apricot Health, creating measurable revenue-driven campaigns. Collaborating with marketing teams and utilizing research and AI to understand target audiences.

Posted 8/2/2026full-timeBerlin • 🇩🇪 GermanyJunior💰 €85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing persuasive copy and campaigns that drive measurable revenue, utilizing metrics to optimize performance across various formats. Possesses a strong understanding of target audiences through research and feedback, with a focus on health and regulatory frameworks in communication.

Highest-signal resume keywords

Campaign DevelopmentRevenue GenerationConversion Rate OptimizationHealth CommunicationAudience Research

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Persuasive CopywritingFunnel OptimizationAdvertorial CreationLanding Page DevelopmentVideo Sales Letter ProductionAd Campaign Management

Soft Skills

CollaborationAnalytical ThinkingCreativity

Industry Keywords

Healthcare CommunicationRegulatory FrameworksCustomer FeedbackMetrics Analysis

About the role

Key responsibilities & impact

You're not responsible for copy for its own sake, but for its impact
You develop persuasive copy and campaigns that generate measurable revenue (e.g., ads, advertorials, video sales letters, landing pages)
You think in terms of the entire funnel, not individual formats
You use research, customer feedback and AI to gain a deep understanding of target audiences and their needs
You intentionally test different variants and systematically optimize funnels
You work closely with the marketing team to develop and scale campaigns

Requirements

What you’ll need

You have created campaigns that demonstrably generated revenue
You have experience with formats such as advertorials, landing pages, video sales letters or ads
You enjoy selling
You think in metrics such as conversion rate, cost per customer or revenue contribution
An interest in health/medicine and a willingness to work within regulatory frameworks in healthcare communication will help you get started

Benefits

Comp & perks

You see immediately how your content performs and what contribution it makes to growth
Employee discounts and special terms for family & friends
Professional development opportunities, team lunches and flexible working hours
Up to 2 days of remote work per week