Apptega

Product Marketing

• Own Apptega’s messaging, positioning, and value propositions across products, personas, and segments
• Translate product capabilities into clear, differentiated, and compelling stories—especially around ROI for partners and customers
• Partner closely with Product to support launches, releases, and roadmap communication
• Develop and maintain core assets including messaging frameworks, personas, and use cases
• Lead content strategy across the funnel (awareness → conversion → enablement)
• Create and oversee high-impact content across formats (web, email, sales collateral, webinars, thought leadership)
• Ensure consistent storytelling and voice across all external channels
• Incorporate customer insights and voice-of-customer into all messaging
• Own demand generation strategy in partnership with external agency (website, SEO, GEO/AEO, paid media)
• Act as the internal lead for agency management—setting priorities, reviewing performance, and ensuring alignment with business goals
• Collaborate on campaign strategy, landing pages, and conversion optimization
• Monitor performance and continuously optimize programs for pipeline impact
• Develop sales and partner enablement materials that drive pipeline and revenue
• Support indirect/channel motion with tailored messaging and assets for: MSPs, MSSPs, VARs/resellers Distributors (TSDs), agents, referral partners
• Create tools such as pitch decks, battlecards, talk tracks, and “vs.” competitive pages
• Partner with Sales and Channel teams to ensure alignment and effectiveness
• Lead go-to-market planning and execution for product launches and key initiatives
• Align marketing efforts with sales, product, and leadership priorities
• Bring structure and clarity to a fast-paced, evolving environment

Senior Product Marketing Manager