Senior Product Marketing Manager

Apptega

. Own Apptega’s messaging, positioning, and value propositions across products, personas, and segments .

Posted 4/22/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own Apptega’s messaging, positioning, and value propositions across products, personas, and segments
Translate product capabilities into clear, differentiated, and compelling stories—especially around ROI for partners and customers
Partner closely with Product to support launches, releases, and roadmap communication
Develop and maintain core assets including messaging frameworks, personas, and use cases
Lead content strategy across the funnel (awareness → conversion → enablement)
Create and oversee high-impact content across formats (web, email, sales collateral, webinars, thought leadership)
Ensure consistent storytelling and voice across all external channels
Incorporate customer insights and voice-of-customer into all messaging
Own demand generation strategy in partnership with external agency (website, SEO, GEO/AEO, paid media)
Act as the internal lead for agency management—setting priorities, reviewing performance, and ensuring alignment with business goals
Collaborate on campaign strategy, landing pages, and conversion optimization
Monitor performance and continuously optimize programs for pipeline impact
Develop sales and partner enablement materials that drive pipeline and revenue
Support indirect/channel motion with tailored messaging and assets for: MSPs, MSSPs, VARs/resellers Distributors (TSDs), agents, referral partners
Create tools such as pitch decks, battlecards, talk tracks, and “vs.” competitive pages
Partner with Sales and Channel teams to ensure alignment and effectiveness
Lead go-to-market planning and execution for product launches and key initiatives
Align marketing efforts with sales, product, and leadership priorities
Bring structure and clarity to a fast-paced, evolving environment

Requirements

What you’ll need

Strong background in product marketing, ideally in cybersecurity, SaaS, or GRC
Experience owning or heavily contributing to content strategy and creation
Familiarity with demand generation, including working with external agencies (SEO, paid, web)
Experience supporting or selling through channel/partner ecosystems

Benefits

Comp & perks

Health insurance
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingcontent strategydemand generationSEOpaid mediaconversion optimizationsales enablementmessaging frameworksROI analysiscybersecurity

Soft Skills

collaborationleadershipcommunicationstorytellingorganizational skillsadaptabilitystrategic thinkingcustomer insight incorporationperformance monitoringalignment