Marketing Operations Manager
Appspace
full-time
Posted on:
Location Type: Remote
Location: United States
Visit company websiteExplore more
About the role
- Serve as the primary administrator for key marketing software tools, including our Marketing Automation Platform (MAP) (e.g., Pardot), CRM (Salesforce), and other integrated platforms (e.g., CMS, analytics tools, sales engagement platforms).
- Proactively monitor, maintain, and optimize the performance, data integrity, and functionality of all assigned marketing systems. This includes managing user accounts, permissions, security settings, and system configurations.
- Ensure seamless data flow and integration between various marketing systems and the broader GTM tech stack (e.g., CRM, data warehouses). Troubleshoot integration errors and work with relevant teams to implement robust solutions.
- Develop and maintain comprehensive documentation for all marketing system configurations, processes, workflows, and best practices.
- Develop and deliver training programs and materials for the marketing team on how to effectively use our marketing software tools, promoting adoption and maximizing their capabilities.
- Participate in the evaluation, selection, and implementation of new marketing technologies, assessing their fit with existing systems and ensuring smooth integration and rollout.
- Collaborate with software vendors to resolve issues, stay updated on new features, and manage contracts and renewals for marketing tools.
- Partner with the Revenue Insights Analyst and other relevant teams to ensure data quality, consistency, and adherence to data governance policies within the marketing systems.
- Act as the first line of support for marketing team members encountering issues with the marketing tech stack, providing timely resolution and escalating complex problems to IT or vendor support as needed.
- Provide technical support and best practice guidance to marketing managers for setting up and launching campaigns within the marketing automation platform (e.g., email sends, landing pages, forms, workflows, segmentation).
- Ensure that marketing systems are configured to capture the necessary data for reporting and analysis, supporting the Revenue Insights Analyst in building comprehensive dashboards.
- Ensure all marketing system configurations and processes comply with relevant data privacy regulations (e.g., GDPR, CCPA).
Requirements
- 7+ years of hands-on administration and management experience with a leading Marketing Automation Platform (e.g., HubSpot, Marketo, Pardot) in a B2B SaaS environment.
- Strong understanding of CRM systems, particularly Salesforce, from a marketing user and integration perspective.
- Proven experience with system integration concepts and best practices for marketing and sales technologies.
- Excellent problem-solving skills with a methodical approach to troubleshooting and optimizing technical systems.
- Strong communication and interpersonal skills, with the ability to explain complex technical concepts to non-technical users and provide effective training.
- Highly organized with strong project management capabilities and attention to detail.
- Ability to work independently and manage multiple priorities in a fast-paced, dynamic environment.
- A proactive approach to identifying and implementing system improvements.
- Bachelor's degree in Marketing, Business, Information Systems, or a related field.
Benefits
- Generous PTO
- 5 additional days off for training
- Flexible work schedules
- Remote work opportunities
- Appspace Quiet Fridays (No non-essential internal meetings scheduled)
- Paid company holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Marketing Automation PlatformCRMSalesforcesystem integrationdata integritydata governancetroubleshootingcampaign managementreportingdocumentation
Soft skills
problem-solvingcommunicationinterpersonal skillsproject managementattention to detailorganizational skillstrainingindependenceproactive approachmethodical approach