Approach Comunicação

Assessor

• Writing content and press releases
• Client liaison
• Media relations
• Preparing briefings and mailings
• Preparing reports

Junior Press Officer

Ecommerce

• Develop CRM strategies for e-commerce brands, considering the customer journey, segmentation, purchase behavior, and opportunities for repeat purchases.
• Create relationship journeys, automations, and communication flows for different stages of the journey: acquisition, welcome, cart abandonment, post-purchase, repurchase, cross-sell, upsell, reactivation, and loyalty.
• Support integration between CRM and paid media by proposing audiences, segmentations, and activations for campaigns on platforms such as Meta Ads, Google Ads, TikTok Ads, retail media, or other digital channels.
• Analyze customer databases and purchase behavior to identify clusters, commercial opportunities, priority audiences, and the most relevant messaging.
• Monitor performance metrics such as open rate, click-through rate, conversion, revenue per campaign, repurchase, churn, LTV, CAC, ROAS, average order value (AOV), purchase frequency, and engagement by segment.
• Propose A/B tests for messaging, offers, channels, segmentation, creative, and customer journeys.
• Build reports and analyses with clear learnings, optimization recommendations, and next steps.

Senior CRM, Media Analyst – E-commerce

• Writing content, press notes, and press releases;
• Developing plans and strategies;
• Media relations;
• Preparing briefings and mailings;
• Supporting agency clients;
• Influencer relations and activities;
• Crisis mapping and management;
• On-site coordination of client activities, events, and press trips;
• Organizing, accreditation, and promotion of trade shows and events;

Junior Press Officer

Senior CRM, Media Analyst – E-commerce

Senior Press Officer