AppGate

Marketing Specialist

AppGate

full-time

Posted on:

Location Type: Remote

Location: Colombia

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About the role

  • Support global marketing operations and campaign execution.
  • Help build and optimize marketing campaigns using Salesforce and Account Engagement (Pardot).
  • Support translation and localization efforts to ensure consistency across our global content strategy.

Requirements

  • Build, test and manage email campaigns, landing pages, forms and automation workflows in Salesforce Account Engagement (Pardot).
  • Support end-to-end campaign execution across channels including email, webinars (Zoom), paid programs and content syndication.
  • Ensure all campaigns are properly tagged, tracked and integrated with Salesforce CRM for accurate attribution and reporting.
  • Manage campaign calendars and coordinate asset delivery across internal stakeholders and external vendors.
  • QA campaigns before launch—checking links, form routing, list segmentation and mobile rendering.
  • Track and report on campaign performance metrics including open rates, click-through rates, conversion rates and lead progression through the funnel.
  • Maintain data hygiene across marketing databases — managing list imports, deduplication, segmentation and field standardization.
  • Support lead scoring and nurture program maintenance to improve lead quality and sales handoff.
  • Coordinate translation and localization of marketing content including emails, landing pages, social copy and sales collateral across our global footprint.
  • Maintain a localization tracker to manage turnaround times, versioning and approvals across content types.
  • Partner with Demand Generation, Content, Design and Sales teams to support integrated campaign execution.
  • Serve as a key point of contact for marketing operations requests from internal stakeholders.
  • Document processes and contribute to a library of campaign templates, naming conventions and operational standards.
  • Identify gaps and inefficiencies in current workflows and proactively suggest improvements.
Benefits
  • Remote work
  • Health Insurance
  • Health and enviromental festival
  • Fitness Stipend
  • E-Learning platform
  • Annual Bonus
  • Work From Home Stipend
  • Seasonal Activities
  • Get 2gether
  • and more...
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email campaignslanding pagesautomation workflowscampaign performance metricsdata hygienelead scoringnurture program maintenancetranslationlocalizationcampaign execution
Soft Skills
coordinationcommunicationproblem-solvingattention to detailcollaborationprocess documentationproject managementstakeholder managementanalytical thinkingproactive improvement