Appfire

Performance Marketing

• Develop and implement comprehensive, multi-channel marketing campaigns that align with business goals and target audiences.
• Partner closely with Product Marketing on building target audience lists, messaging and timelines in line with product roadmaps.
• Launch campaigns incorporating tactics across digital, email, paid media, social, and events.
• Define KPIs using historical performance and benchmarking data, track performance across channels and assets.
• Align with Sales and Channel teams to track and measure lead quality, progression, and campaign impact on pipeline and revenue.
• Develop and manage campaign budgets, ensuring all initiatives are delivered efficiently and within scope.

Marketing Campaign Manager

Manager

• Manage a channel business at a hyper-growth company in a non-sales business model.
• Engage and enable partners, driving marketing and sales activities with them.
• Accelerate and grow the partner base, focusing on top level Atlassian Partners.
• Contribute to improving/refining current Partner Program initiatives and processes.
• Take an active role in delivering on strategic goals established by leadership.
• Share insights and experiences with the Channel Managers and other teams.
• Demonstrate the business opportunity of selling “Appfire” and our solutions offerings.
• Attend field marketing events and trade shows.
• Present/speak to partners and groups at internal and external events.
• Be an internal advocate for partners, and an external advocate for Appfire.

Lead Channel Manager

• Manage a channel business at a hyper-growth company in a non-sales business model.
• Drive Appfire’s EMEA business through our Partner channel.
• Engage and enable partners to increase brand awareness and Appfire product inclusion and adoption in partner projects.
• Contribute to improving/refining current Partner Program initiatives and processes.
• Attend field marketing events and trade shows.
• Present/speak to partners and groups at internal and external events.
• Be an internal advocate for your partners and an external advocate for Appfire.

• Managed a channel business at a hyper-growth company
• Drove Appfire’s EMEA business through Partner channel
• Developed, fostered, and deepened relationships with top partners
• Engaged and enabled partners
• Drove marketing and sales activities with partners
• Collaborated with the entire Channel team, Marketing, and Product to deliver solutions