Apothékary™

Affiliate Manager

• Own Affiliate communities on Discord and Lark
• Own and execute community challenges to encourage posting and GMV growth
• Daily content review/feedback and affiliate coaching
• Active community management with affiliate creators in DMs
• Manage launch plan retainer deals
• Goals: Grow and retain as many productive, on-brand affiliates as possible

Affiliate Community Coordinator

Art Director

• Own the long-term evolution of the Apothékary brand, translating the founder's vision into a scalable brand strategy and positioning
• Serve as guardian of brand identity and style guide across all touchpoints (advertising, digital/social, packaging, ecommerce, retail, experiential)
• Together with Brand Marketing, define brand architecture, messaging pillars, and key attributes for each launch, informed by consumer/cultural insights and competitive landscape
• Drive creative excellence and strategic rigor across all campaigns, ensuring work delivers against brief and brand strategy
• Lead conceptualization and execution of digital ad and email campaigns (Meta, Google, TikTok, Email, SMS), optimizing performance through data analysis and A/B testing
• Own end-to-end photo/video production — concepting, mood boards, shot lists, talent/location sourcing, and on-set direction
• Own creative footprint and execution for all printed branded assets, including product packaging, mailers, branded retail print, direct mail, retail visual merchandising, etc.
• Support Social team with creative designs to ensure cohesive brand identity across all organic and paid touchpoints.
• Manage and mentor a team of internal designers and external partners to set priorities, assign resources, and coach for growth
• Lead brainstorms and build processes that maximize speed, iteration, and quality across paid, owned, and earned channels
• Partner with marketing, product, and digital teams to shape and execute world-class, strategy-led creative
• Present creative concepts and rationale to leadership and stakeholders
• Track campaign performance (engagement, conversion, brand sentiment), reporting insights and optimization plans
• Manage the creative budget for maximum impact and cost-effectiveness

Affiliate Community Coordinator

Creative Director