Apothékary™

Marketing

• Own and execute our community and VIP (influencer/media) event strategy to drive brand awareness, engage our partner and customer community.
• Work closely with any third-party vendors involved to ensure seamless execution of events and fulfillment of event and brand partner obligation
• Manage event budgets, and negotiate financial terms, deliverables, and timelines with partners.
• Collaborate with cross-functional teams to ensure messaging, promotion, deliverables, and tactics align with event goals. Coordinate with the social team on promotion calendar and to ensure content is captured at the event.
• Establish success criteria and analyze event impact; prepare stakeholder and executive-level post-event follow up and make recommendations for improvement.
• Work with Senior Brand Manager on our upcoming Dry January activations and Journey East to West in February or March of 2026 - creating concept, finding venue, coordinating with partners, and ensuring a memorable experience for our guests.
• Sourcing and securing brand collaborations that align with Apothékary’s values and ethos, including quarterly product partnerships, hotel collaborations, subscription boxes, and more.
• Execute brand proposals in addition to brand outreach and follow-ups
• Manage run-of-show documents end to end
• Track the cultural landscape, competitive environment and consumer trends to ensure that Apothékary is positioned as industry leader
• Manage partnership budgets, and negotiate financial terms, deliverables, and timelines with partners.
• Coordinate with internal teams (marketing, sales, product) to integrate partnerships into broader business objectives.
• Manage hospitality partnerships and pitch Apothékary for in-room amenities, restaurant mocktails, and other activations.

Brand & Experiential Marketing Manager