Creative Director

Apothékary™

Creative Director at Apothékary leading brand vision and strategic marketing initiatives across various platforms. Managing creative team and collaborating cross-functionally to execute innovative campaigns.

Posted 7/22/2026full-timeRemote • 🇺🇸 United StatesLead💰 $150,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy, creative development, and campaign execution across multiple platforms, with a strong focus on consumer insights and performance optimization. Proven ability to lead teams, manage budgets, and deliver innovative solutions in the wellness and CPG sectors.

Highest-signal resume keywords

Brand Strategy DevelopmentCreative Campaign ExecutionAdobe Creative Suite ProficiencyData Analysis and A/B TestingTeam Leadership and Mentoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingCreative DevelopmentCampaign Performance TrackingBrand Architecture DefinitionDigital AdvertisingEmail MarketingPhoto/Video ProductionRetail Visual MerchandisingConsumer Insights AnalysisCreative Budget Management

Soft Skills

CreativityInnovationPresentation SkillsCollaborationInfluencing

Tools & Technologies

Google SuiteCanvaFigmaMeta AdvertisingGoogle AdvertisingTikTok AdvertisingEmail Marketing PlatformsSMS Marketing Tools

Industry Keywords

Consumer Packaged GoodsWellness IndustryDTC MarketingSocial Media StrategyEmerging Media PlatformsJapanese Heritage Design

About the role

Key responsibilities & impact

Own the long-term evolution of the Apothékary brand, translating the founder's vision into a scalable brand strategy and positioning
Serve as guardian of brand identity and style guide across all touchpoints (advertising, digital/social, packaging, ecommerce, retail, experiential)
Together with Brand Marketing, define brand architecture, messaging pillars, and key attributes for each launch, informed by consumer/cultural insights and competitive landscape
Drive creative excellence and strategic rigor across all campaigns, ensuring work delivers against brief and brand strategy
Lead conceptualization and execution of digital ad and email campaigns (Meta, Google, TikTok, Email, SMS), optimizing performance through data analysis and A/B testing
Own end-to-end photo/video production — concepting, mood boards, shot lists, talent/location sourcing, and on-set direction
Own creative footprint and execution for all printed branded assets, including product packaging, mailers, branded retail print, direct mail, retail visual merchandising, etc.
Support Social team with creative designs to ensure cohesive brand identity across all organic and paid touchpoints.
Manage and mentor a team of internal designers and external partners to set priorities, assign resources, and coach for growth
Lead brainstorms and build processes that maximize speed, iteration, and quality across paid, owned, and earned channels
Partner with marketing, product, and digital teams to shape and execute world-class, strategy-led creative
Present creative concepts and rationale to leadership and stakeholders
Track campaign performance (engagement, conversion, brand sentiment), reporting insights and optimization plans
Manage the creative budget for maximum impact and cost-effectiveness

Requirements

What you’ll need

Bachelor’s and/or Masters degree in Design, Marketing, Advertising, Communications or related field
8+ years of hands-on and proven experience in copywriting, brand strategy, and creative development, preferably within the CPG and wellness space
An outstanding portfolio demonstrating the ability to lead creative initiatives across a wide range of platforms on web, print, packaging, retail etc.
Proven success of having demonstrated creativity and innovation with working knowledge of retail, DTC, and social media, emerging platforms and the evolving media landscape
The ability to present and influence to strategic, brand-focused ideas to cross functional team members and leadership
Experience supporting a high-growth branded consumer goods business with the ability to work under tight deadlines in a fast-paced environment
A leader who is hands-on by nature and has an exceptional level of timeliness and accuracy in his/her/their work.
Experience in Adobe Creative Suite, Canva, Figma
Proficient in Google Suite
Unquestionable ethics that drive leadership and behavior.
Passion for wellness community and herbal medicine and a vision on how to connect with consumers in ways that have never been done before
Bonus Skills:
Combination of in-house and agency experience
Experience in beauty and/or wellness industry
Familiar with Japanese heritage and design aesthetic

Benefits

Comp & perks

$150,000 - 180,000 annual salary, depending on experience
Comprehensive health, dental and vision plans
15 PTO days
12 monthly paid Mental Health Days in addition to PTO
Ability to earn equity options
Monthly Apothékary product stipend