Senior Influencer Marketing Manager
Apollo.io
full-time
Posted on:
Location Type: Remote
Location: Canada
Visit company websiteExplore more
Job Level
Tech Stack
About the role
- Own the end-to-end influencer marketing strategy — from program design and creator sourcing to partnership execution, optimization, and performance reporting — with clear goals tied to awareness, engagement, and growth.
- Build and manage a diversified creator portfolio across tiers (customers, community creators, and external influencers), platforms, and formats, including newsletters, video, podcasts, events, social, and educational content.
- Develop long-term creator partnerships, not one-off transactions by nurturing authentic relationships, co-creating high-quality content, and aligning creators with Apollo’s brand voice, POV, and GTM narrative.
- Source, negotiate, and manage influencer partnerships, contracts, budgets, timelines, deliverables, and renewals ensuring operational excellence and strong ROI discipline. Manage agency relationships for key campaigns.
- Design scalable systems for creator onboarding: develop clear briefs, content workflows, approvals, attribution, and regular performance tracking.
- Partner cross-functionally with Social, Content, Product Marketing, Demand, Events, and Community to integrate creators into campaigns, launches, thought leadership, and product storytelling.
- Collaborate with paid and growth teams to identify opportunities to amplify high-performing creator content across paid channels.
- Build measurement frameworks that go beyond vanity metrics, tracking reach, engagement quality, pipeline influence, assisted conversions, lifetime value, and long-term brand lift.
- Continuously test new creator formats, platforms, partnership models, and distribution strategies to stay ahead of creator trends and audience behavior in B2B.
- Represent Apollo externally in creator conversations, partnerships, and industry communities helping position the brand as a trusted partner to modern creators.
Requirements
- 7–10 years of experience in influencer marketing, creator partnerships, content partnerships, or integrated brand marketing at a high-growth company, agency, or creator-led platform.
- Proven experience building and scaling influencer or creator programs that drive both brand outcomes and measurable business impact.
- Deep understanding of creator ecosystems across multiple platforms (YouTube, LinkedIn, X, TikTok, newsletters, podcasts, communities, events).
- Strong relationship builder: comfortable recruiting, managing, and growing long-term creator partnerships with credibility and empathy.
- Operational excellence: you can design processes, manage complex workflows, and keep multiple partnerships moving smoothly at once.
- Highly analytical mindset. Comfortable building dashboards, modeling ROI, and tying creative programs back to growth metrics.
- Excellent creative judgment with strong instincts for storytelling, content quality, brand alignment, and audience resonance.
- Experience managing external vendors, creators, agencies, and freelancers.
- Comfort working cross-functionally with Brand, Product Marketing, Demand, Sales, Community, and Executive stakeholders.
- Thrives in fast-paced environments, ambiguity, and 0 to 1 program building.
- Bonus: Experience with B2B SaaS, PLG motions, community-driven growth, or creator monetization ecosystems.
Benefits
- Competitive salary
- Flexible working hours
- Professional development budget
- Home office setup allowance
- Global team events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
influencer marketingcreator partnershipscontent partnershipsprogram designperformance reportingmeasurement frameworksdashboard buildingROI modelingcontent workflowscreator onboarding
Soft Skills
relationship buildingoperational excellenceanalytical mindsetcreative judgmentstorytellingempathycross-functional collaborationadaptabilityproject managementcommunication