Uplevel Apollo’s competitive intelligence program, including monitoring priority competitors, emerging entrants, and macro trends in the GTM/AI space.
Conduct deep competitive analyses - win/loss patterns, product feature gaps, GTM motions, pricing comparisons, customer sentiment, etc.
Translate competitive insights into campaign-level messaging, including launch narratives, demand gen themes, and field-facing positioning.
Partner with the broader Product Marketing team to ensure a strong competitive angle is embedded across all messaging, from launches and solutions messaging to website copy and enablement materials.
Establish a recurring competitive enablement loop across Sales, Customer Success, and Product, including battlecards, objection handling, and regular competitive updates.
Create and own competitive talk tracks for priority competitors, partnering with Sales, Sales Engineering, and Enablement to support head-to-head competitive deals with clear guidance on when to lean in vs. when to walk away.
Partner with Sales Enablement and RevOps to identify opportunities to improve competitive win rates. Develop targeted sales plays to support company-wide compete campaigns, and to address consistent loss patterns in specific segments, use cases, or deal sizes.
Create executive-ready insights that influence product strategy, positioning, and long-term roadmap.

Requirements

6+ years experience in Product Marketing, Competitive Intelligence, Pricing Strategy, or adjacent roles in high-growth B2B SaaS.
Proven experience building competitive programs, distilling complex landscapes, and delivering insights that shape product and GTM decisions.
Prior Product Marketing experience - must have prior experience creating and owning messaging, creating and keeping up to date customer-facing collateral, create and rolling out sales plays
Excellent communicator and storyteller, able to synthesize complex inputs into crisp narratives, skilled at tailoring messaging for different personas and channels
Demonstrated ability to lead cross-functional change management across a variety of teams spanning Product, Legal, Finance, Data Science, Enablement. Sales, Customer Success, and more
Analytical and action-oriented—you know how to connect the dots between product usage, customer insights, and revenue impact, are able to balance deep analysis with fact-paced execution.
A self-starter who thrives in fast-paced environments and has a bias for action
Ownership mentality—you take initiative, follow through, and hold yourself to a high bar

Benefits

equity
company bonus or sales commissions/bonuses
401(k) plan
at least 10 paid holidays per year
flex PTO
parental leave
employee assistance program and wellbeing benefits
global travel coverage
life/AD&D/STD/LTD insurance
FSA/HSA and medical, dental, and vision benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Product MarketingCompetitive IntelligencePricing StrategyGTM (Go-To-Market)Competitive AnalysisCustomer Sentiment AnalysisSales EnablementCampaign MessagingSales PlaysData Analysis

Soft Skills

Excellent communicatorStorytellingCross-functional leadershipAnalyticalAction-orientedSelf-starterOwnership mentalitySynthesis of complex inputsTailoring messagingChange management