apo.com Group

Performance Marketing

• Manage and further develop all performance marketing channels (e.g., SEA, Paid Social, Affiliate)
• Ensure efficient and profitable growth with a focus on ROI, margin, and scalability
• Plan and manage app install campaigns — from acquisition through activation and usage
• Drive conversion from OTC to Rx and increase long-term customer value (CLV)
• Optimize acquisition with a focus on new customer acquisition and sustainable growth
• Develop and scale data-driven testing and optimization approaches based on CLV
• Diversify marketing channels and reduce dependency on brand traffic
• Responsible for budget planning and allocation with a clear focus on performance and cost-efficiency
• Close collaboration with CRM, Product, App, Rx, and Category teams to optimize the entire funnel
• Leverage automation and AI-driven solutions to scale and improve efficiency

Head of Performance Marketing

Business Development Rep

• Analyze markets, competitors and trends from a national and international perspective
• Identify potential business partners and develop contact strategies
• Research new contacts and support initial outreach
• Coordinate with internal teams and external partners
• Contribute creative ideas to the preparation of launches and presentations

Head of Performance Marketing

Working Student, Business Development