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Marketing Tech Lead
apo.com GroupMarketing Tech Lead responsible for the technical architecture in retail media. Leading a team and coordinating technology implementations for MarTech and AdTech solutions.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in technical architecture within the MarTech and AdTech environments, with a strong focus on tracking architectures, consent management, and managing external technology partners. Proficient in leading teams and coordinating IT projects while ensuring compliance with GDPR/TTDSG regulations.
Highest-signal resume keywords
Technical ArchitectureConsent ManagementSSP/CDP IntegrationProject ManagementBilingual (German and English)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Technical Lead ExperienceTracking Architecture KnowledgeConsent Management PlatformsSSP ImplementationAd Server IntegrationCDP Solutions EvaluationIT Resource ManagementSolution-Oriented Working Style
Soft Skills
Team LeadershipAttention to DetailStructured Working Style
Tools & Technologies
DSP ToolsSPA ToolsSSPCDPCMP
Industry Keywords
MarTechAdTechRetail MediaGDPRTTDSG
About the role
Key responsibilities & impact- Responsible for the technical architecture in the retail media environment (MarTech, AdTech)
- Lead a team
- Manage DSP and SPA tools
- Coordinate implementations with internal IT (frontend and backend)
- Technical point of contact for all retail-media-relevant systems
- Evaluate and recommend external tech partners and tools (SSP, SPA engine, CDP)
- Responsible for web tracking architecture and consent management
- Define requirements for IT resources and monitor implementation
- Interface between the business (Head of Retail Media) and technology (IT/Engineering)
Requirements
What you’ll need- Several years of experience in a technical lead role within the MarTech/AdTech environment
- Solid knowledge of tracking architectures, consent management, and SSP/CDP landscapes
- Experience managing IT projects and external technology partners
- Structured, solution-oriented working style with strong technical attention to detail
- Very good German and English skills
- 5+ years of experience in a technical lead role within the MarTech/AdTech environment
- Experience implementing at least one SSP or ad server integration from scratch
- Proven project experience with consent management platforms (CMP) under GDPR/TTDSG
- Experience in evaluating and implementing CDP solutions
Benefits
Comp & perks- Permanent employment contract
- 30 days of vacation per year
- Flexible remote work (up to 100% remote)
- Training, workshops and side-by-side coaching
- JobRad partnership
- Free use of the company gym
- Excellent social benefits, including an on-site subsidized canteen
- Corporate benefits
- Free beverages (tea, coffee, soft drinks)
- Employee discounts
- Modern equipment
- Team and company events