Aplazo

Affiliate Strategy – Optimization Manager

Aplazo

full-time

Posted on:

Location Type: Hybrid

Location: Mexico City • Mexico

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About the role

  • Lead the design and execution of Aplazo’s affiliate strategy to maximize revenue generation across BNPL, Virtual Card, and other products.
  • Partner with Product, Marketing, and GTM teams to integrate affiliate insights into product value propositions and roadmap decisions.
  • Define and refine program structure, incentives, and revenue-share models with affiliate partners.
  • Serve as the primary day-to-day operator for affiliate networks and individual merchant programs.
  • Negotiate commercial terms, placements, and promotional opportunities with merchant partners and network account teams.
  • Develop and maintain long-term relationships with affiliate partners, ensuring mutual growth objectives are met.
  • Establish clear KPIs and monitor performance across channels, campaigns, and partners.
  • Conduct continuous optimization of affiliate placements, creatives, offers, and incentives based on data insights.
  • Work closely with the Business analytics team to build dashboards and reporting processes to communicate performance and forecasts to leadership.
  • Work closely with Product, Marketing, CRM, Analytics, and Merchants to synchronize affiliate initiatives with broader growth strategies.
  • Educate internal teams about affiliate mechanics, impact, and performance drivers.
  • Coordinate campaign launches, promotions, and seasonal pushes to maximize affiliate impact.

Requirements

  • Experience in affiliate marketing, digital partnerships, or performance marketing, ideally including work with affiliate networks or affiliate program management.
  • Excellent analytical, communication, and relationship-building skills.
  • Ability to develop strategies that deliver performance growth and commercial impact.
  • Strong understanding of affiliate tracking, attribution, commission structures, and revenue share models.
  • +5 Years of experience.
  • Technical skills: +3 years in digital marketing and affiliate marketing roles.
  • Soft skills: Strong commercial and negotiation skills, data-driven, structured decision maker, collaborative and cross-functional by default, high ownership and accountability mindset and being comfortable operating in ambiguity.
  • Nice to have: Proven track record in negotiating with partner networks and merchant stakeholders.
  • Experience using affiliate platforms (e.g., Awin, Impact, Admitad) and analyzing affiliate performance data.
  • Languages: Spanish English - advanced.
Benefits
  • Personal data collected during the recruitment process will be processed in accordance with the Privacy Notice of Aplazo, S.A. de C.V. (“Aplazo”), available at our Privacy and Policy Notice.
  • Aplazo does not discriminate on the basis of race, religion, skin color, sex, gender, age, ethnic or national origin, marital status, disability, social or economic status, sexual preferences, or any other condition or characteristic.
  • Selection is based solely on the qualifications and merits of the candidates.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
affiliate marketingdigital partnershipsperformance marketingaffiliate trackingattributioncommission structuresrevenue share modelsdigital marketingdata analysisKPI monitoring
Soft Skills
analytical skillscommunication skillsrelationship-building skillsstrategic developmentcommercial negotiationdata-driven decision makingcollaborationownership mindsetaccountabilityoperating in ambiguity