Product Marketing Manager
Apiiro
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Develop and maintain positioning and messaging frameworks
- Research industry trends to proactively recommend messaging and content that will resonate with target audiences
- Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
- Analyze competitors and develop battle cards
- Understand the analyst landscape and helping to craft briefing materials and follow-up for them
- Lead product launches, from building the message to overseeing the development and rollout of new collateral
- Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
- Lead sales and partner enablement
- Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey
Requirements
- 5+ years of experience in B2B security, preferably SaaS-based
- Excellent verbal and written communicator and creative thinker
- Ability to develop compelling messaging and razor-sharp positioning
- Demonstrated ability to translate technical concepts into value-based messaging that resonates with both business and technical audiences
- Flexible, well-rounded, and with the ability to adapt to changing priorities
Benefits
- Health insurance
- Employee development programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B securitySaaSmessaging frameworkscontent strategiesrisk-based application securitycompetitive analysisproduct launchescustomer engagementsales enablementcontent development
Soft Skills
verbal communicationwritten communicationcreative thinkingadaptabilitycollaborationanalytical thinkingcustomer focusstrategic thinkingflexibilityproblem-solving