Apex Service Partners

SEO Marketing

• Implement SEO strategies to focus on site performance, adherence to E.E.A.T. and core web vitals guidelines, and technical on-page and off-page opportunities to drive measurable improvements.
• Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels.
• Use tools like GA4 to monitor and evaluate SEO metrics, keyword rankings, and content performance.
• Create actionable and insightful reports to identify areas for improvement and provide data-driven recommendations for optimization.
• Ensure compliance with ADA, TCPA, and other relevant privacy policies.
• Proven experience collaborating with various digital marketing teams (SEM, Email, Social, Brand) to amplify messaging and optimize campaign performance.
• Work effectively with IT to manage domains and ensure reliable uptime and website security.
• Keep up with the latest trends in search engines, SEO and broader digital marketing topics to ensure our strategies are innovative and effective.
• Adhere to SEO/website standards and best practices.

SEO Analyst

Accountant

• Posting cash activity weekly if needed– working with Group Accounting Manager as needed to ensure transactions are coded correctly
• Prepare and post monthly centralized entries relating to the 6 regional teams as part of month end close.
• Master the use and roll-out of FloQast - ensure an accurate and timely month-end and year-end close process, prepare balance sheet reconciliations and account analysis
• Assist with providing external auditors all requested materials, in conjunction with the APS Senior Manager
• Provide assistance in areas of technical accounting as needed (mostly related to ASC 805 – Business Combinations accounting)
• Identify opportunities for efficiencies and implement streamlined procedures where possible
• Execute the individual and team goals that support strategic and operational initiatives
• Contribute to team culture

Marketing

• Develop and implement comprehensive marketing strategies covering traditional and digital channels to achieve regional objectives and enhance brand visibility.
• Plan and execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales.
• Showcase expertise in digital marketing, including paid search, SEO, LSA, and other online channels, to optimize online presence and reach target audiences.
• Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum ROI.
• Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for assigned markets.
• Ensure consistent branding across all channels, maintaining a positive and impactful brand image.
• Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs.
• Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement.

Marketing Manager

Manager

• Train under an experienced General Manager and learn Apex’s operating playbook
• Take ownership of a department and lead day-to-day operations
• Develop and execute strategies to drive key performance metrics
• Deliver a “gold standard” of service through coaching, training, accountability and data-driven decision-making
• Build a high-performance culture that fosters engagement, retention, and team development
• Lead efforts to grow the team and create upward mobility through skill development and career pathing
• Manage financial activities including budgeting and forecasting, with full accountability for P&L performance
• Serve as a visible, hands-on leader, with daily in-person presence required

SEO Analyst

Accountant

Marketing Manager

General Manager – Training