Aperture

Performance Analyst

Aperture

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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About the role

  • Own performance reporting across paid media accounts (Meta, Google, TikTok and others as needed).
  • Build clear, consistent reporting views and narratives for each client.
  • Ensure reporting reflects true business performance, not surface-level platform metrics.
  • Maintain accuracy, consistency, and clarity across all reporting outputs.
  • Identify what is genuinely working versus what looks good on the surface.
  • Handle client-specific caveats such as:
  • - geo mix
  • - pricing and monetisation differences
  • - funnel depth and lag
  • - attribution limitations
  • Flag risks, anomalies, and misleading signals early.
  • Surface insights that directly inform creative briefs, testing direction, and prioritisation.
  • Support experimentation by tracking tests accurately over time.
  • Maintain and improve naming conventions, metrics, formulas, and reporting logic.
  • Ensure learnings are documented, retained, and shared across the team.
  • Work closely with Growth Leads to prepare client readouts and discussions.
  • Act as a bridge between performance and creative teams.
  • Translate data into clear, actionable insight for non-technical stakeholders.
  • Push back when metrics, conclusions, or interpretations are misleading.

Requirements

  • 2+ years in performance marketing, analytics, or a closely related role.
  • Experience working with paid media data across platforms such as Meta, Google, and TikTok.
  • Experience with subscription or funnel-based businesses is a strong plus.
  • Very strong comfort with numbers, spreadsheets, and formulas.
  • High attention to detail - you notice inconsistencies others miss.
  • Strong analytical judgement - you understand when a metric is lying.
  • Ability to explain complex performance issues simply and clearly.
  • Confidence pushing back and asking uncomfortable questions when needed.
  • Strong written and spoken English (this is a client-facing role).
  • Calm, organised, and reliable under pressure.
  • This is not a junior reporting role. You're expected to think, apply judgement, and add clarity — not just execute.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketinganalyticspaid media dataspreadsheetsformulasreporting logicattributiondata analysisinsight generationtesting
Soft Skills
attention to detailanalytical judgementcommunicationclient-facingorganisedreliable under pressureproblem-solvingcritical thinkingcollaborationadaptability