Aparkado

Head of Growth

Aparkado

full-time

Posted on:

Location Type: Hybrid

Location: Köln • Germany

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Job Level

Senior

About the role

  • Overall responsibility for Growth (B2C & B2B)
  • Development and ownership of the end-to-end growth strategy for the company
  • Line and functional leadership as well as development of an integrated growth team including Marketing & Sales
  • Responsibility for all central growth and revenue KPIs (e.g., user growth, revenue, retention)
  • Close coordination with Product, Data and the Founder to ensure scalable growth
  • B2C growth & acquisition
  • Development and implementation of a scalable B2C growth strategy
  • Responsibility for App Store Optimization (ASO)
  • Planning, management and optimization of paid acquisition channels
  • Building and scaling organic growth channels
  • KPI ownership for Customer Acquisition Cost (CAC)
  • Lifecycle Marketing & Monetization
  • Design and execution of activation, engagement and retention campaigns
  • Building segmentations and personalized lifecycle journeys
  • Development of habit-forming mechanisms to increase usage frequency
  • Community & Supply Growth
  • Strategic development and maintenance of a strong, trusted community
  • Development of initiatives to strengthen loyalty, trust and advocacy
  • Close collaboration with Product & Support
  • Sales & Key Account as part of the Growth team (B2B)
  • Overall responsibility for B2B sales as an integral part of the growth organization
  • Building, managing and optimizing the entire B2B funnel
  • Sales pipeline, CRM & Revenue Operations

Requirements

  • Several years of experience in Growth, Revenue, Marketing or Sales leadership roles
  • Proven success in building and scaling B2C and/or B2B growth models, ideally in an early-stage company (startup)
  • Strong data-driven mindset with clear KPI and revenue accountability
  • Experience leading interdisciplinary teams (Marketing & Sales)
  • Hands-on mentality combined with strategic and entrepreneurial thinking
  • Excellent communication and stakeholder management skills
  • Independent and structured working style
Benefits
  • Impact from day one: Shape a product that changes the lives of thousands of truck drivers across Europe.
  • Dynamic environment: Work in a highly motivated startup with short decision-making cycles.
  • Flexibility: Hybrid work in Cologne or remote — you choose.
  • Development: We invest in your growth, professionally and personally.
  • Team culture: Join an ambitious team that celebrates successes together and tackles challenges.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2C growth strategyB2B growth strategyApp Store Optimization (ASO)Customer Acquisition Cost (CAC)Lifecycle MarketingKPI managementpaid acquisition channelsorganic growth channelscommunity growthsales pipeline management
Soft Skills
leadershipcommunicationstakeholder managementdata-driven mindsetstrategic thinkingentrepreneurial thinkingindependent workingstructured workingteam collaborationhands-on mentality