Aparkado

Public Relations

• Press and media relations
• Build and maintain a structured press network (CRM-based)
• Regular, proactive outreach to journalists and editorial teams
• Develop long-term media relationships (not only occasion-driven)
• Topic monitoring and placements
• Monitor relevant trade and business press (logistics, transport, digitalization)
• Identify ongoing debates and actively engage with relevant topics
• Ensure LKW.APP is regularly considered in articles about parking issues
• Build a clear media association: parking & drivers' daily life = LKW.APP
• PR for B2B partnerships
• Communication and media support for partnerships and collaborations
• Placement of success stories, case studies and technology topics
• Support B2B visibility and lead generation
• Press work for campaigns & updates
• Write press releases for product updates, partnerships and events
• Provide media support for campaigns and activities in collaboration with the marketing team

PR Agent, LKW.APP

Product Manager

• Develop and own a clear, long-term product vision in close alignment with the founder.
• Translate company objectives into a concrete, prioritized product roadmap.
• Conduct structured evaluation and prioritization of features (impact, effort, strategic fit).
• Maintain transparency of the roadmap with stakeholders.
• Provide leadership and strategic direction to the UX team in designing intuitive user flows.
• Ensure a consistent, user-centered product experience.
• Take strategic responsibility for the product's visual identity.
• Plan and analyze tests and experiments.
• Validate problem–solution fit before development begins.

PR Agent, LKW.APP

Head of Product