Aparkado

Growth Marketing

• Overall responsibility for Growth (B2C & B2B)
• Development and ownership of the end-to-end growth strategy for the company
• Line and functional leadership as well as development of an integrated growth team including Marketing & Sales
• Responsibility for all central growth and revenue KPIs (e.g., user growth, revenue, retention)
• Close coordination with Product, Data and the Founder to ensure scalable growth
• B2C growth & acquisition
• Development and implementation of a scalable B2C growth strategy
• Responsibility for App Store Optimization (ASO)
• Planning, management and optimization of paid acquisition channels
• Building and scaling organic growth channels
• KPI ownership for Customer Acquisition Cost (CAC)
• Lifecycle Marketing & Monetization
• Design and execution of activation, engagement and retention campaigns
• Building segmentations and personalized lifecycle journeys
• Development of habit-forming mechanisms to increase usage frequency
• Community & Supply Growth
• Strategic development and maintenance of a strong, trusted community
• Development of initiatives to strengthen loyalty, trust and advocacy
• Close collaboration with Product & Support
• Sales & Key Account as part of the Growth team (B2B)
• Overall responsibility for B2B sales as an integral part of the growth organization
• Building, managing and optimizing the entire B2B funnel
• Sales pipeline, CRM & Revenue Operations

Head of Growth