Aparkado

PR Agent, LKW.APP

Aparkado

part-time

Posted on:

Location Type: Remote

Location: Germany

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About the role

  • Press and media relations
  • Build and maintain a structured press network (CRM-based)
  • Regular, proactive outreach to journalists and editorial teams
  • Develop long-term media relationships (not only occasion-driven)
  • Topic monitoring and placements
  • Monitor relevant trade and business press (logistics, transport, digitalization)
  • Identify ongoing debates and actively engage with relevant topics
  • Ensure LKW.APP is regularly considered in articles about parking issues
  • Build a clear media association: parking & drivers' daily life = LKW.APP
  • PR for B2B partnerships
  • Communication and media support for partnerships and collaborations
  • Placement of success stories, case studies and technology topics
  • Support B2B visibility and lead generation
  • Press work for campaigns & updates
  • Write press releases for product updates, partnerships and events
  • Provide media support for campaigns and activities in collaboration with the marketing team

Requirements

  • Experience in PR, journalism, communications or media relations
  • Excellent written German (clear, factual, press-ready)
  • A good sense for relevant topics, headlines and a journalistic mindset
  • Independent, structured and proactive working style
  • Interest in logistics, transport, mobility or digital platforms is an advantage
  • Experience with B2B topics is a plus but not required
Benefits
  • Flexible working hours
  • Remote work
  • Room for your own ideas and editorial input
  • Direct impact on reach, brand building and perception of LKW.APP
  • A small, efficient team, fast decisions, visible results from day one
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
press relationsmedia relationsjournalismcommunicationswriting press releasestopic monitoringB2B visibilitylead generationcase studiessuccess stories
Soft Skills
excellent written communicationindependent working stylestructured working styleproactive working stylejournalistic mindsetsense for relevant topicsrelationship buildingcollaborationoutreachengagement