AORN

Project Manager

• Coordinate the planning, scheduling, and execution of integrated marketing campaigns supporting customer growth, engagement, and retention.
• Serve as the primary operational point of contact for Lines of Business project intake and ensure alignment with quarterly planning set by the Sr Manager, Segment Marketing – HCO.
• Manage the development and completion of creative briefs in collaboration with the Sr Manager, Segment Marketing – HCO and internal stakeholders.
• Manage project plans, timelines, workflows, budgets, and task assignments across creative, digital, web, analytics, and sales teams.
• Track status of all active marketing projects, campaigns, and deliverables; proactively identify risks, dependencies, and roadblocks.
• Facilitate project handoffs, kickoffs, and review cycles to ensure clarity of goals, messaging, assets, and timelines.
• Support project intake processes, prioritization frameworks, and resource allocation.
• Collaborate closely with creative, web, digital, events, and sales teams to ensure timely and accurate delivery of assets, content, and campaign components.
• Provide meeting summaries, project progress reports and documentation, milestone tracking, and follow-up communications for LOB marketing initiatives.
• Help resolve project questions, clarify ownership, and escalate issues appropriately when timelines, deliverables, resources, or approvals are at risk.
• Coordinate campaign assets with creative, digital, web, and other internal teams.
• Maintain organized repositories of campaign materials, templates, creative briefs, and historical project documentation in SharePoint or other assigned folders.
• Assist with preparation of presentations, collateral, or briefing materials for internal and external partners.
• Ensure all marketing outputs meet AORN’s brand, regulatory, and quality standards, working closely with the creative team to assure adherence to brand standards and values.
• Ensure all assets for all projects (copy, design, web content, collateral, email sequences, social assets) move through appropriate review and approval processes within the marketing team and among LOB stakeholders.
• Partner with the Sr Manager, Segment Marketing in compiling campaign performance metrics, dashboards, and post-campaign reports, and preparing and maintaining playbooks for the sales team.
• Assist the Marketing Segment team in evaluating marketing technology tools, workflows, or systems that may improve efficiency.
• Support the Sr Manager, Segment Marketing - HCO in compiling campaign performance metrics, KPI tracking, dashboards, post-campaign reports, and outcomes summaries to help identify trends, risks, opportunities, and ways to optimize spend and improve future campaigns.
• Perform other duties as assigned.

Marketing Project Manager – Health Care Organizations

Sales Development Rep

• Conduct high-volume outbound prospecting through phone, email, LinkedIn, and other strategic outreach channels to generate new business opportunities.
• Identify and engage perioperative leaders, OR directors, educators, clinical executives, and key healthcare stakeholders.
• Research target accounts and develop strategic outreach plans aligned with organizational priorities and market opportunities.
• Follow up promptly on inbound marketing leads, webinar attendees, conference contacts, and campaign responses.
• Qualify leads using established sales methodologies (BANT or similar frameworks).
• Build and maintain a healthy pipeline of qualified opportunities to support revenue growth goals.
• Support strategic initiatives aimed at increasing adoption of AORN education solutions across healthcare organizations.
• Identify upsell, cross-sell, and expansion opportunities within existing and prospective customer accounts.
• Recognize market trends, workforce challenges, and operational pain points impacting perioperative teams and tailor outreach accordingly.
• Partner with Account Executives to support territory growth strategies and targeted sales campaigns.
• Maintain accurate and timely documentation of all prospecting activity, customer interactions, and pipeline updates within Salesforce.
• Ensure clean lead management practices and effective handoff processes to Account Executives.
• Collaborate closely with Marketing, IT, Nursing Education, and CineMed teams to improve outreach effectiveness and customer engagement.

Sales Development Representative

Onboarding Specialist

• Lead comprehensive onboarding for new and renewing Periop 101 (P101), eGuidelines+ (eG+), and AORN CineMed clients to ensure smooth, successful adoption and seamless integration into clinical and educational workflows.
• Design, coordinate, and execute tailored implementation plans that align with each client's unique needs and strategic goals across AORN and CineMed solutions.
• Serve as the primary point of contact throughout onboarding and implementation, providing expert guidance, hands-on support, and proactive problem-solving to drive early success.
• Engage with clients on a consistent, pre-defined schedule to conduct utilization reviews, analyze performance metrics, and identify opportunities to optimize adoption and impact.
• Facilitate strategic quarterly business reviews (QBRs) with key accounts to evaluate outcomes, highlight value achieved, share best practices, and establish future objectives and growth plans.
• Maintain thorough, accurate records of all client interactions, implementation milestones, and utilization data in Salesforce to ensure visibility and accountability.
• Collaborate cross-functionally with internal teams, including Account Executives, Product, and Clinical teams, to deliver a coordinated and exceptional client experience.
• Gather and monitor feedback from clients regarding AORN and CineMed products, providing actionable insights and recommendations to inform product updates, revisions, and new development initiatives.
• Support agreement renewals through proactive relationship management, demonstrating tangible value during utilization reviews and QBRs to strengthen long-term partnerships.
• Perform additional responsibilities as needed to support strategic growth initiatives and evolving organizational objectives.

Marketing Project Manager – Health Care Organizations

Sales Development Representative

Perioperative Solutions Onboarding Specialist