Head of Marketing – Segments and Retail Product
ANZ
full-time
Posted on:
Location Type: Office
Location: Melbourne • Australia
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Job Level
About the role
- Lead enterprise-level segment marketing strategy, ensuring ANZ competes for growth
- Translate segment insight into portfolio priorities, ensuring propositions and investment align to the highest-value customer opportunities
- Shape segment and product proposition development and go-to-market sequencing in partnership with Segments, Product, Digital and Technology leaders
- Be accountable for segment and product marketing-attributable growth outcomes
- Own the marketing investment strategy and budget, prioritising spend across segments to maximise commercial return
- Lead marketing’s role in ANZs digital transformation agenda, activating our Master Brand strategy
- Represent Marketing in senior leadership forums, influencing strategic decisions on where the organisation places its growth bets
- Lead and develop a marketing team accountable for Segments and Retail Products, building capability in insight, proposition design and lifecycle thinking, and the delivery of growth outcomes
- Lead through ambiguity and change, balancing delivery with continuous improvement and capability uplift
Requirements
- Senior marketing leadership experience in complex, matrixed organisations, with accountability for large customer portfolios or segments
- A strong track record of segment and everyday banking product growth, translating customer insight into measurable commercial outcomes
- Deep commercial acumen, with experience prioritising investment by customer opportunity and return
- Proven change and transformation leadership, operating confidently through ambiguity and evolving priorities
- Exceptional stakeholder management skills, with the confidence to influence at executive and board-adjacent levels
- Experience leading marketing in regulated environments, balancing growth with risk and governance
- Background in segment and/or product marketing, ideally within Financial Services or similarly complex industries
- Tertiary qualifications in Marketing, Business, Strategy or a related discipline (or equivalent experience)
Benefits
- health and wellbeing services
- discounts on selected products and services from ANZ
- flexible working arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
segment marketing strategyportfolio prioritizationproduct proposition developmentgo-to-market sequencingmarketing investment strategybudget managementdigital transformationinsight designlifecycle thinkingcommercial outcomes
Soft Skills
leadershipstakeholder managementinfluencingchange managementstrategic decision-makingcapability buildingdelivery under ambiguitycontinuous improvementcommunicationteam development
Certifications
tertiary qualifications in Marketingtertiary qualifications in Businesstertiary qualifications in Strategy