AnyRoad

Marketing

• Own end-to-end campaign strategy and execution across email and SMS, plus social, influencer, and other channels as needed
• Build, launch, and optimize campaigns that help our brand partners acquire, engage, and retain loyal customers
• Manage our marketing CRM and the systems that support campaign operations
• Optimize campaign performance by analyzing key metrics, running creative and audience tests, fine-tuning targeting and copy, and adjusting strategies to improve results
• Partner directly with brand clients on strategy sessions and reviews; travel occasionally for client meetings, team offsites, and key events
• Report weekly to leadership with clear insights, recommendations, and results tied to KPIs
• Collaborate with executive and design teams to launch cohesive, high-quality campaigns

Marketing Acquisition Lead