Channel Go-to-Market Director
Anvilogic
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Develop and implement comprehensive go-to-market strategies for the enterprise reseller channel and mid-market segments.
- Collaborate with cross-functional teams, including sales, product, and customer success, to align marketing efforts with overall business objectives.
- Identify, recruit, and manage relationships with key enterprise resellers to expand market presence and drive revenue growth.
- Create and oversee training programs for resellers to ensure effective product knowledge and sales techniques.
- Conduct market research to identify trends, customer needs, and competitive landscape within the mid-market sector.
- Utilize data-driven insights to refine product positioning and messaging for various target audiences.
- Lead product marketing initiatives, including go-to-market launches, promotional campaigns, and sales enablement resources.
- Work closely with product management to develop product roadmaps based on market feedback and customer demands.
- Establish KPIs to measure the success of go-to-market initiatives, channel performance, and marketing campaigns
Requirements
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 10+ years of experience in product marketing, with a proven track record of driving channel-led GTM strategies and revenue growth.
- Strong understanding of channel initiatives and buying process.
- Excellent writing and analytical skills and experience with data-driven decision-making.
- Proven ability to manage multiple projects simultaneously and work in a fast-paced environment.
- Exceptional communication and leadership skills, with a collaborative mindset.
Benefits
- Competitive salary with equity in the company
- Comprehensive medical, dental, and vision insurance
- Unlimited paid time off policy for work life balance
- 401(k) retirement plan with company match
- Monthly stipend for home internet and cell phone expenses
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
go-to-market strategiesproduct marketingmarket researchdata-driven decision-makingsales enablementKPI establishmentproduct positioningpromotional campaignschannel-led strategiesrevenue growth
Soft skills
collaborative mindsetcommunication skillsleadership skillsanalytical skillsproject managementwriting skillsrelationship managementtraining program developmentmulti-project managementfast-paced environment adaptability
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessMBA