Territory Sales Manager, Fire Suppression Standard Products
Johnson Controls
Senior Product Marketing Manager – Product Engagement
Anthology Careers
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $127,200 - $140,000 per year
Job Level
Senior
About the role
- Serve as strategic leader for Anthology’s flagship solution
- Define and lead in-product messaging strategy using Pendo
- Collaborate with Product Managers on user journey mapping and in-product interventions
- Develop and execute feature adoption strategies
- Manage and develop a team of 3 specialists
- Lead creation of video content and product guides
- Oversee development of roadmap presentations
- Support sales enablement materials and training content
- Partner with field marketing to localize messaging
- Collaborate with customer success to identify adoption barriers
Requirements
- 8-12 years of B2B product marketing experience, with significant focus on SaaS platforms and user adoption strategies
- Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience
- 2+ years of management experience
- Strong expertise in product analytics and ability to translate user behavior data into actionable marketing strategies
- Experience with feature adoption methodologies and understanding of user journey optimization
- Exceptional presentation skills with ability to create compelling narratives for executive audiences and technical stakeholders
- Proven ability to influence cross-functional teams and drive alignment around adoption strategies
- Familiarity with video content marketing for software products and technical documentation creation
- Ability to work and thrive in a fast-paced, cross-functional environment
- Can-do attitude with passion and enthusiasm
- Fluency in written and spoken English
- Preferred: Proven experience with Pendo platform or similar adoption tools
- Preferred: Practical experience in education technology sector
- Preferred: Experience with accessibility standards (WCAG, ADA) and inclusive design principles
- Preferred: Advanced analytics experience with tools like Mixpanel, Amplitude, or similar behavioral analytics platforms
