AnswerLab

Marketing

• Own and manage AnswerLab’s editorial calendar, ensuring alignment to business priorities, campaign themes, and key industry moments
• Lead the creation of high-impact content including blogs, case studies, reports, email campaigns, social content, and sales enablement materials
• Partner with subject matter experts to translate complex insights into clear, accessible stories that differentiate AnswerLab
• Produce and package flagship thought leadership campaigns that elevate our brand authority
• Work with SEO/LLM partners and tools to optimize for discoverability and performance
• Establish content workflows and playbooks that improve quality, scalability, and cross-functional collaboration
• Provide ongoing reporting on content performance and impact across the funnel
• Lead the planning and execution of AnswerLab webinars, executive events, conference presence, and sponsored partner events
• Collaborate with our PR partners to secure speaking opportunities, panel placements, awards, and industry visibility moments
• Develop end-to-end events from identification of target events, to promotion through post-event follow-up and measurement
• Ensure all events ladder into broader brand strategy, content themes, and revenue goals
• Measure event ROI and continuously refine event strategy for maximum brand and demand impact
• Own AnswerLab’s social media strategy and presence across LinkedIn and Instagram, with selective expansion to YouTube or other channels as needed
• Translate content, events, and research insights into high-performing social posts and multi-format content
• Track performance and optimize based on analytics and benchmarks
• Partner with Sales Enablement to ensure alignment between content, campaigns, and revenue-generation priorities
• Use HubSpot and other martech tools to launch campaigns, track engagement, manage workflows, and maintain clean data
• Maintain AnswerLab’s digital asset library, brand resources, and collateral to ensure consistency and usability
• Serve as the bridge between strategy and execution, connecting content, campaigns, events, and analytics into a cohesive marketing engine
• Pilot and leverage new AI-driven content and marketing tools to accelerate efficiency and creativity
• Support the development of standardized processes and reporting to help scale the marketing function

Marketing Manager

User Researcher

• Building trusted relationships with clients, including providing consultative guidance and proactively recommending/implementing solutions to drive the research process forward
• Leading UX research studies end-to-end, including: Consulting on research methodology or project scope, as appropriate
• Developing moderator guides
• Consulting with clients on the development of prototypes for testing
• Moderating remote and in-person (when safe) user experience research studies or conducting interviews in the field
• Analyzing the research findings, delivering insights that address the stated research questions
• Crafting recommendations in alignment with research findings for potential next steps in product development
• Developing presentations (written deliverables and/or slide decks) to communicate findings and recommendations
• Collaborating with clients to ensure the report meets their business needs
• Presenting to client teams
• Exploring creative solutions to research challenges, such as providing recommendations to improve internal processes or establish best practices with our clients
• Continuing to develop your research and consultative skills, leveraging these skills to create research experiences that our clients, participants, and colleagues love while delivering impactful results
• Keeping projects on schedule and within scope and budget
• Contributing to AnswerLab’s knowledge library: documenting best practices and contributing your expertise to internal initiatives and learning experiences as appropriate.

UX Researcher – Contractor

UX Researcher

Business Development Rep

• Generate and qualify new business opportunities to support AnswerLab’s growth objectives.
• Execute targeted multi-channel outreach (phone, email, LinkedIn, events) to engage decision-makers.
• Qualify inbound and outbound leads using defined criteria and schedule discovery calls, introductory meetings, and demos for senior BD team members.
• Maintain consistent outreach activity to meet weekly and monthly KPIs for calls, emails, and meetings set.
• Track and document all lead generation activities and prospect interactions in Salesforce.
• Apply sales playbooks, messaging frameworks, and qualification scripts; collaborate with Marketing on targeted campaigns and event follow-up.
• Provide account intelligence and contact insights to support prospect-specific collateral creation.
• Partner with Business Development Managers and Directors to align outreach strategies; share prospect and market insights with BD team.
• Participate in training on AnswerLab’s services, GTM strategy, and value propositions; develop consultative prospecting skills.

Marketing Manager

UX Researcher – Contractor

UX Researcher

Business Development Lead