Field Marketing Manager
Anrok
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • United States
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About the role
- Develop and execute quarterly field marketing calendar, identifying key conferences, trade shows, and industry events that align with target accounts and revenue goals.
- Plan and execute executive dinners, hospitality events, and regional roadshows to engage prospects and customers in target markets.
- Own end-to-end event logistics including vendor management, booth design, collateral, registration, and on-site execution to deliver seamless experiences.
- Manage swag inventory, budget, and ordering to ensure sales and marketing teams have materials for events and prospect engagement.
- Train Account Executives on event attendance best practices, pre-event prospecting, booth engagement strategies, and post-event follow-up to maximize event ROI.
- Own Sales Qualified Opportunity generation metric from field marketing activities, tracking leads from events through to qualified pipeline and closed revenue.
- Build reporting dashboards to measure event performance including attendance, leads generated, Sales Qualified Opportunities created, pipeline influenced, and ROI by event type.
Requirements
- 4+ years of field marketing or event marketing experience in B2B SaaS with a proven track record generating pipeline.
- Experience in field marketing, event marketing, or demand generation with focus on conferences and in-person events in B2B SaaS.
- Proven track record planning and executing events that generate qualified pipeline, with measurable impact on Sales Qualified Opportunities and revenue.
- Strong project management skills with ability to manage multiple events simultaneously, juggle vendors, timelines, and cross-functional stakeholders.
- Experience with event marketing tools and CRM systems (Salesforce, HubSpot) to track event performance and attribution from registration through closed deals.
- Budget management experience including forecasting event costs, tracking spend, and calculating ROI to justify field marketing investments.
Benefits
- The equity upside of an early-stage startup with the product-market fit of a later-stage company.
- Daily lunch and snacks for those working out of our office hubs.
- Medical, dental, and vision insurance covered 100%.
- One Medical membership covered, flexible sick benefits, and more.
- Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
- Home internet reimbursement stipend.
- Wellness reimbursement program.
- Annual team off-sites and in-person opportunities around our growing Anrok hubs.
- Home office setup stipend to ensure you have the equipment you need to thrive at work.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
field marketingevent marketingdemand generationevent logisticsvendor managementbudget managementreporting dashboardspipeline generationSales Qualified OpportunitiesROI calculation
Soft Skills
project managementorganizational skillscommunication skillstrainingstakeholder management