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Performance Marketing

• Develop and lead strategy and planning focused on FTD (First-Time Deposits).
• Execute hands-on campaign management across Google, Meta, and TikTok platforms.
• Own measurement, attribution, and incrementality analysis (core responsibility of the role).
• Deliver reporting and insights tailored for C-level stakeholders.
• Design full-funnel media plans (awareness → registration → FTD) with clear hypotheses and structured testing roadmaps.
• Align measurement for FTD by defining events, conversions, and a clear “source of truth” (GA4 + reconciliation with client data when applicable).
• Ensure compliance with regulatory guidelines, audience targeting standards, platform policies, claims, and brand safety requirements.
• Operate under strict SLAs, ensuring rapid response times, urgent adjustments, and risk control.

Senior Performance Marketing Lead

Chief Marketing Officer

• Develop, coordinate, and execute influencer marketing proposals for assigned accounts.
• Plan, develop, and coordinate projects and the events derived from them.
• Attend to and respond effectively to clients.
• Prepare budgets and maintain control and follow-up of them.
• Prepare client presentations (progress updates, reports, and results).
• Conduct negotiations with suppliers.

Senior Influencer Marketing Executive

Influencer Marketing

• Operational support for administrative and logistical tasks of the Influencer Marketing team on TikTok Shop.
• Assist in preparing presentations, meeting notes, and task follow-ups.
• Organize influencer databases, contracts, status updates, and KPIs.
• Coordinate shipments, materials, evidence screenshots, and links.
• Update internal tracking dashboards and deliverables.
• Support logistics for workshops, calls, or activations.

Influencer Marketing Assistant, Beauty

Account Executive

• Develop, coordinate, and execute public relations proposals for the assigned brand.
• Plan, develop, and coordinate projects and the events derived from them.
• Effectively manage and respond to clients.
• Prepare budgets and maintain control of them.
• Prepare client presentations (progress updates, reports, and results).
• Strengthen relationships with various media outlets.
• Conduct negotiations with suppliers.

Account Executive – Trade and Travel

Public Relations

• Create the business plan for each project (budget, billing, revenue).
• Develop and supervise the strategic communication plan for Clients. (PR, Influencer Marketing, Social Media, Inbound, Events).
• Search and growth business opportunities.
• Customer satisfaction.
• Evaluate the completion of projects.

PR Manager – Corporate

• Assist the account executive to ensure compliance with the clients requirements.
• Establish and maintain relationship with the media.
• Research, creation, assembly, sending and monitoring of press releases, media alert, newsflash, hookstory, etc.
• Periodic updating of media databases (includes research, cleaning and categorization).
• Filling and maintaining coverage trackers in Word and Excel.

Public Relations Assistant – Technology

• Develop, coordinate and execute public relations proposals for the assigned brand.
• Plan, develop and coordinate projects and the events derived from them.
• Attend and respond to customers effectively.
• Prepare budgets and maintain control of them.
• Prepare presentations for the client (progress, reports, results).
• Strengthen relationships with the various media.
• Conduct negotiations with suppliers.

Public Relations Assistant – Consumer, Technology

Senior Account Executive, PR Tech

Client Services Representative

• Develop and oversee clients' strategic communication plans (PR, Influencer Marketing, Social Media, Inbound, Events).
• Ensure client satisfaction.
• Evaluate project completion.
• Monitor the management of all assigned accounts.
• Lead and manage specialist teams.
• Follow up on client requests.

Client Services Manager

Social Media Manager

• Conceptualize creative ideas and storytelling concepts for short-form video content.
• Shoot content using personal or brand resources (camera, smartphone, studio, or on-location).
• Edit videos with a strong focus on pacing, trends, hooks, and audience retention.
• Adapt content for each platform (TikTok, Reels, Shorts), following best practices and format requirements.
• Ensure all content aligns with brand guidelines, tone, and communication objectives.
• Stay up to date with trends, sounds, formats, and challenges.
• Propose content ideas focused on engagement, reach, and virality.
• Deliver content on time and according to the content calendar.
• Collaborate with social media, marketing, and account teams.

Content Creator, Social Media – Short-Form Video

• Ayudar al ejecutivo de cuentas a garantizar el cumplimiento de los requisitos de los clientes.
• Establecer y mantener relación con los medios de comunicación.
• Colaborar en la planificación para la realización de eventos.
• Investigación, creación, montaje, envío y seguimiento de notas de prensa, alertas de medios, newsflash, hookstory, etc.