Conduct market research to understand customer needs, industry trends, and competitive landscape.
Identify market opportunities and customer segments to drive product positioning and messaging.
Develop clear and compelling product positioning, value propositions, and messaging.
Create and maintain product marketing collateral, including datasheets, whitepapers, case studies, presentations, and website content.
Develop and execute go-to-market strategies for new product launches and feature releases.
Collaborate with cross-functional teams, including product management, sales, and sales enablement, to ensure successful product launches.
Work with Sales Enablement and Product Management to develop and deliver sales training materials, including product demos, competitive analysis, and objection handling guides.
Support the sales team with tools and resources to enhance their ability to sell effectively.
Partner with the Demand Generation team to create and execute campaigns that drive awareness, generate leads, and support sales objectives.
Develop and manage content for webinars, events, email campaigns, and digital marketing initiatives.
Engage with customers to gather feedback, build relationships, and develop case studies and testimonials.
Act as a voice of the customer within the organization to inform product development and marketing strategies.

Requirements

Bachelor's degree in Marketing, Business, Computer Science, or a related field. MBA is a plus.
4+ years of product marketing experience, with experience in the cybersecurity industry.
In-depth knowledge of TIP and CTI, Security Operations, SIEM, and SOAR technologies, Agentic AI and market trends.
Proven ability to develop and execute go-to-market strategies and product positioning especially in the cybersecurity space.
Excellent written and verbal communication skills, with the ability to translate technical concepts into customer-friendly language.
Strong project management skills with the ability to manage multiple projects simultaneously.
Experience collaborating with cross-functional teams and driving results in a matrixed environment.
Proficiency with marketing tools and platforms, such as Marketo, Salesforce, Asana, and other marketing automation and content management systems.
Experience with cybersecurity frameworks and compliance standards.
Technical background or understanding of cybersecurity technologies, AI and threat landscapes.
This position is not eligible for employment visa sponsorship. The successful candidate must not now, or in the future, require visa sponsorship to work in the US.

Benefits

In addition to base pay, this position may be eligible for benefits, bonus and equity.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

product marketinggo-to-market strategiesproduct positioningmarket researchcontent developmentproject managementcybersecurityAgentic AITIPCTI

communication skillscollaborationrelationship buildingproject managementcustomer engagement

Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Computer ScienceMBA