ANNA Money

Performance Marketing

• Job Description:
• Are you a results-driven marketer with a passion for scaling campaigns and driving measurable growth? Join ANNA Money, an innovative fintech company offering a company registration and a business account that does taxes.
• We’re looking for a Performance Marketing Manager to own and drive digital advertising campaigns across paid social, search, and emerging platforms. If you have a proven track record in Meta, Google Ads, and TikTok, thrive in a hands-on role, and love data-driven growth, this is your opportunity to shape the future of fintech marketing.
• What You’ll Be Doing: Driving Growth for ANNA Money
• Performance Campaign Ownership
• - Plan, setup, and optimise digital marketing campaigns to acquire new SME customers.
• - Manage and scale paid social campaigns across Meta, LinkedIn, TikTok, and explore emerging channels.
• - Lead the creation of high-performing content, landing pages, and ad creatives.
• - Continuously experiment with creatives, targeting strategies, and landing page optimizations to enhance conversion rates.
• Performance Analysis & Reporting
• - Generate insightful performance reports using Google Analytics, Looker, and HubSpot.
• - Analyze campaign data to identify trends, measure effectiveness, and drive ongoing optimizations.
• Tracking & Attribution
• - Tracking Implementation: Set up and manage tracking pixels, UTM parameters, and conversion tracking across platforms (Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, etc.).
• - Attribution Modeling: Understand and apply different attribution models (first-touch, last-touch, multi-touch, data-driven) to assess campaign effectiveness accurately.
• - Cross-Channel Attribution: Analyze and interpret data from multiple marketing channels to gain a holistic view of customer journeys and campaign performance.
• - Data Accuracy & Compliance: Ensure data integrity by troubleshooting discrepancies, setting up server-side tracking, and adhering to privacy regulations (GDPR, CCPA).

Performance Marketing Manager

Customer Support

• Act as the primary point of contact for customer inquiries, offering timely and professional support through phone, email, and live chat.
• Efficiently and effectively resolve customer issues, aiming for first-call resolutions whenever possible.
• Recognise and escalate complex issues to the appropriate team members for thorough investigation and resolution.
• Work collaboratively with cross-functional teams to create and implement customer service processes and best practices.
• Proactively seek out opportunities to enhance the customer experience and share suggestions for process enhancements.
• Foster and nurture relationships with customers, engaging with them to better understand their needs and challenges.
• Conduct product demonstrations and training sessions for customers, ensuring they are equipped to make the most of our software.

Customer Experience Specialist

Accounting Manager

• Work with developers and UX designers to help automate bookkeeping and tax calculations.
• Ensure testing and excellent quality controls on the automation of bookkeeping, tax calculations, and return preparations.
• Help clients and customer support with complicated issues.
• Review and adjust annual accounts and CT600 filings for microentities.
• Educate Customer Experience agents to help clients with tax/bookkeeping issues.
• Share knowledge with the public and ANNA clients and be our primary go to person for tax and accounting news; preparing articles, writing blog posts and newsletters to keep our customers up to date.

Performance Marketing Manager

Customer Experience Specialist

Accounting & Tax Expert